Honda sued for ‘Save the Earth’ trademark violation

Honda’s ad campaign that shows an actor wearing a shirt with the slogan “Save the Earth” got it into trouble. The environmental group known as “Save the Earth Enterprises” filed a lawsuit against Honda Motor Corp. U.S. and its ad agency RPA.

The group complains that the trademarked slogan was used without permission in a recent ad campaign. The campaign had a hippie exiting his 1970s Civic who then continued through time-lapse footage across the decades. The group says that it has sent Honda cease-and-desist-letters but that the carmaker and its ad agency have not acknowledged any.
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commander104 - 12/29/2009 5:39:43 PM

+2 Boost

sending those letters are killing trees

KZ258 - 12/30/2009 3:22:45 AM

+4 Boost

i hate hippies