Report: Buick want buyers younger than 70

General Motors Co.’s Buick and GMC lines have been appointed a new chief – Brian Sweeney – a former sales and marketing executive. Sweeney has been on the job for almost two weeks now. The 42-year-old admitted that his greatest challenge would be to improve the performance of Buick and his key goal is to attract younger buyers to the brand.

The average age of a new car buyer in the US is 52 but for a Buick, the average is 70. To change this trend, Sweeney seeks to change the perception most new car buyers have of Buick. Already, Buick’s new models like the European-engineered 2010 LaCrosse have started to show some results.
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pennfootball - 12/30/2009 4:19:45 PM

+4 Boost

If you build a grand national the customers will come.

Agent00R - 12/30/2009 5:07:24 PM

+1 Boost

Well, I wouldn't say it is THAT easy but a halo car would help things along nicely.

kuvakas1 - 12/30/2009 8:33:42 PM

+1 Boost

The Riviera concept would be a nice halo car.

dumpsty - 1/2/2010 8:29:34 PM

+1 Boost

if buick wanted younger customers, gm should've have renamed the brand pontiac or holden.

i do like that gm has infused the brand with a great deal more "life". but there is only so much you can do for a near-permanently damaged brand in the states. gm should have cut all current models and made plans to bring the brand back (with 4-5 prod-ready models) in 7-10 years.

MSP6 - 12/30/2009 6:53:16 PM

+2 Boost

Now that's some good news for Toyota/Lexus

truckman - 12/31/2009 4:09:02 AM

+1 Boost

How about some reliability,safety, style , sportier, and more economical, ford is doing it.

ThierryHenry14 - 12/31/2009 8:30:30 AM

+1 Boost

And I think they are having some success with it too...

upwards - 12/31/2009 9:00:25 AM

+3 Boost

look at thr Enclave a huge success and now the la crosse is warming up to do the same. The Regal is about to make a return it looks to be another hit Buicks for most of thier yeasrs where always classy stylish cars and dependabilty will not be an issue you hve 100,000 miles of GM backing you up.

veyron1001 - 12/31/2009 11:11:56 AM

-3 Boost

Build a hatchback for under 15k. No eco fag motor either.

pushrod27 - 12/31/2009 11:29:27 AM

+3 Boost

a hatchback for under 15k is an eco fag car, what other kind of motor would it have?