Subaru Racks Up An Impressive 33% Gain In December Sales

Subaru of America, Inc. today announced a record breaking sales year as the company sold 216,652 units in 2009, an increase of 15-percent. This breaks the previous sales record of 200,703 units sold in 2006. The also marks a record sales month for December 2009 as the company sold 23,074 units - an increase of 33-percent - versus 17,287 units sold in December 2008.

"December represented another record month for Subaru, capping off the best year in the history of the company, in both sales and market share," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "I also believe Subaru is well-positioned to continue its success into 2010. We have the right products, marketing and dealer network providing us with a strong foundation for future growth."

"We really owe this tremendous success to both our retailers and employees, who executed the business plans we set in place," said Thomas J. Doll, EVP and COO of Subaru of America, Inc. "Along with our vision and their belief in the Subaru brand, they helped make that vision a reality," Doll continued.


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david999 - 1/5/2010 12:55:34 PM

0 Boost

No surprise here looking at their vehicle lineup and some good incentives.

Willis - 1/5/2010 2:59:13 PM

+2 Boost

Funny how you give props to Subaru yet slam Mercedes. Funny how you make it sound as if MB sales are due to discounts and here you try to butter-up Subaru's sales increase by hiding "discounts" under the word "incentives". Troll.

ghosthunter - 1/5/2010 1:29:39 PM

+3 Boost

the outback is an impressive SUV with great gas mileage and a nice interior. we almost purchased one few week ago. good job Subaru.

Joe_Limon - 1/5/2010 1:42:50 PM

+1 Boost

the outback is a station wagon

theoptimisticpessimist - 1/5/2010 4:53:39 PM

-1 Boost

"the outback is an impressive SUV"

You must have a very low standard for SUV capabilities.

Shredmo - 1/5/2010 5:19:10 PM

0 Boost

Does the Outback have a roll over warning?
I think it is marketed as a SUV now. Marketing. All I know, my 05 Forester was not compared with wagons or small SUVs back in 2005. IMO, it would have won both classes, especially the 5 speed turbo model.