Although it has been known for a little bit now, General Motor's Chevrolet Cruze has hit the European market and its been told to me its sales performance has been uninspiring. Which does not entirely bode too well for this market.
Now with some hardcore competition on the way in form of Ford' 2012 Focus, let's take a look at GM's offering and see if it stirs your palettes.
Where the all-new Focus and Fiesta catch my eye and gain my attention, the Cruze just seems to be bland and forgettable.
The Cruze is suppose to feature an innovative take on new interior craftsmanship but from what I have seen I am not totally blown away and finding this car to be compelling and special to the market. It seems that the only stand out feature for this Chevy is the miles per gallon figures that are said to be up to 40 MPG highway.
Is the Cruze project cursed or DOA? Let your voice be heard in the comments below....
General Motor's press releases follow:
"DETROIT – The U.S. production version of the Chevrolet Cruze, unveiled at the 2009 L.A. Auto Show, delivers many segment-leading features and details that challenge preconceived notions about what a compact car can be in North America. The Cruze also affirms Chevrolet’s commitment to building refined, fuel-efficient vehicles using new, small-displacement four-cylinder engines. It is expected to deliver segment-leading fuel economy with a new Ecotec 1.4L I-4 turbo with variable valve timing – including up to 40 mpg on the highway with a high-efficiency model.
“Cruze is already a hit across Europe and Asia and now, it’s coming to America to challenge the status quo,” said Jim Campbell, general manager, Chevrolet. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working to bring new products to market that range from gas-friendly to gas-free.”
Leveraging Chevrolet’s design and engineering talent in Asia, Europe and North America, the Cruze brings a progressive, globally influenced design complemented by exceptional levels of quietness, quality and attention to detail – from precise tolerances between body panels to the use of premium materials throughout the interior.
“The amenities, quietness and roominess you expect in larger cars are what the Cruze delivers,” said Margaret Brooks, Chevrolet marketing director for small cars. “This is a car that will shake up the compact segment, with a more spacious interior and more cargo room than the Honda Civic and Toyota Corolla.”
Cruze goes on sale in the U.S. in the third quarter but has already logged more than 4 million miles in quality and durability testing worldwide, making it one of the most real world-tested GM products prior to a U.S. launch. The U.S. and Canadian versions of the Cruze will be built in Lordstown, Ohio, where $350 million was invested for their production.
More than expected
The 2011 Chevrolet Cruze will be offered in LS, LT and LTZ trims. Standard and available equipment includes:
- New family of efficient four-cylinder engines, including a 1.4L turbo and 1.8L
- Six-speed automatic and manual transmissions
- Ten standard airbags, including frontal, side-impact, roof rail head curtain, rear-seat side airbags and new knee airbags
- Electronic stability control with rollover sensing
- Bluetooth, USB connectivity and navigation system
- XM Satellite Radio and OnStar
- MacPherson strut front suspension and Watts Z-link rear suspension, with 16-, 17- and 18-inch wheels
- Standard StabiliTrak electronic stability control, traction control and anti-lock brakes
- Fuel-saving, rack-mounted electric power steering
- Unexpected levels of quietness, smoothness and refinement for the segment
All models share an interior characterized by premium materials and a lengthy roster of unexpected equipment, including leading infotainment. A stereo system that includes MP3 playback capability, six speakers and an auxiliary jack for personal playback devices is standard. A premium Pioneer sound system is available, as is a USB port for iPod operation. Other available technologies include Bluetooth and a navigation system.
“There’s a lot of content in all Cruze models; it was designed to give customers the features they want regardless of the car’s size or segment,” said Brooks. “At a very competitive price, you’ll be able to get a Cruze with leather and heated front seats, 16-inch aluminum wheels, XM Satellite Radio, OnStar, Bluetooth, a USB port for your iPod, cruise control, power locks and power outside mirrors.”
Arching roofline
Chevy Cruze’s design is distinguished with a bold face – including a two-tier grille with the iconic Bowtie logo – that is Chevrolet’s signature look around the globe. An arching roofline connects a steeply raked windshield and fast-sloping rear pillars to give the car a sporty, coupe-like proportion.
The sporty aesthetic is also seen in prominent headlamp housings that wrap around the corners and sweep upward in the fenders and sculpted hood, as well as a short rear deck typically found on sport coupes. The wheels are at the corners, too, with minimal front and rear overhangs. All the elements work cohesively to give Cruze an aggressive look that is complemented by a wide, confident-looking stance.
Indeed, the Cruze is wider and longer than most of its competitors. Taut, tightly drawn bodywork conveys solidity, while restrained use of exterior trim enhances the car’s high-quality feel. The overall appearance is one of purposeful precision.
Precision is also seen in the Cruze’s build quality. The Lordstown assembly plant’s body shop was retooled with the latest in body-framing and welding equipment to optimize the manufacture of a very solid body structure. That strong structure fosters minimal production variance and repeatable gap tolerances of 3 mm or less between most exterior panels. To the customer, this means a better-looking car when new and one that feels solid for years to come.
Interior refinement
Cruze’s bold design cues and attention to detail carry over to the interior, where Chevrolet's hallmark twin-cockpit motif is matched with high-quality materials and exceptional assembly tolerances. Grained, soft-touch components and low-gloss trim panels exude a quality that is uncommon in the segment.
The instrument panel is an excellent example of how Cruze eschews expectations of compact cars. It features richly detailed instruments that are backlit with light-emitting diode (LED) technology. The LED lights provide a crisp, ice-blue illumination of the analog instruments, as well as lighting for other interior controls. A segment-rare standard driver information center delivers a wealth of data to the vehicle owner.
Blending harmoniously with the instrument panels is an integrated center stack that houses the infotainment display, climate controls and radio controls. Flush-mounted components within the center stack have a gap tolerance of less than 1 mm, while the instrument panel-to-door panel gaps are less than 5 mm. Those tolerances are among the best in the class and contribute significantly to the Cruze’s aura of refinement and precision.
Cruze’s headliner and pillar trim exude craftsmanship, too. The headliner cover is made of a knit material that also serves as one of five layers of an acoustically designed headliner to help make the passenger compartment quieter. The interior pillar and other moldings are color- and grain-matched to the headliner, while seat inserts are color-matched to the color of the instrument panel accent trim, giving the cabin the detailed appearance of larger, upscale sedans.
New, efficient powertrains
Enhanced with its exhaust-driven turbocharger, the Cruze’s Ecotec 1.4L turbo performs like a larger engine when needed, but retains the efficiency of a small-displacement four-cylinder in most driving conditions. It is standard on LT and LTZ models, with power ratings estimated at 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm). With the Ecotec 1.4L turbo, Cruze’s fuel efficiency enables a cruising range of more than 500 miles (800 km), meaning it can go longer between fill-ups.
Standard on LS models is an Ecotec 1.8L four-cylinder that has the same basic architecture as the 1.4L turbo. Both engines are part of GM’s family of global small-displacement engines designed with fuel efficiency in mind, including technology such as full variable valve timing that optimizes performance and fuel economy across the rpm band.
Backing the Cruze’s new four-cylinder engines are six-speed manual and automatic transmissions. Each contributes to Cruze’s excellent fuel economy.
Cruze is backed by GM’s five-year/100,000-mile powertrain warranty – the best coverage in America.
Responsive, quiet driving experience
Complementing Cruze’s new powertrains is a strong body structure and chassis system designed to deliver a responsive and fun driving experience. The body structure is tight and stiff; and its solidity enabled engineers to more precisely tune the chassis for comfort and driving control.
A MacPherson strut suspension is used up front, while a technically advanced Watts Z-link design is used with the rear suspension. It helps center the rear axle during cornering, helping to keep the Cruze’s handling responses symmetrical on both left-hand and right-hand turns. The linkage’s capability to center the axle during cornering delivers a more balanced driving experience, as the rear suspension better follows the lead of the front suspension.
StabiliTrak electronic stability control with rollover mitigation, as well as traction control and anti-lock brakes, are standard. Electric power steering is also standard on all models. It helps save fuel because it removes the conventional power steering pump from the engine’s driven accessories. Sixteen-inch wheels are standard on LS and LT models, with 17-inch alloy wheels standard on LTZ. Eighteen-inch alloy wheels are available on 2LT and LTZ models.
Along with a responsive driving experience, the Cruze delivers quietness and refinement on the road. Hydraulic ride bushings and an isolated engine cradle reduce or eliminate vibration pathways that could otherwise be transmitted to the passenger compartment. Similarly, a number of noise-reducing and noise-cancelling technologies are employed throughout the body structure, including 18 distinctive acoustical treatments. Examples include:
- The steel front-of-dash panel is sandwiched between two damping mats
- Nylon baffles are used in various hollow portions of the body structure and filled with sound-absorbing foam that expands when the body enters the paint oven
- The headliner comprises five layers of thermal fiber acoustic material, including a premium woven fabric on the visible outer layer
- Patches of sound-damping material are applied strategically throughout the body structure and melt into place when the body passes through the paint oven, allowing the patches to follow the contours of the sheet metal below
- Sound insulation material between rear-body structural components that is made from recycled denim
- The doors have triple seals and feature fiberglass “blankets” that serve as water, airflow and noise barriers. The doors are also beta-braced, meaning they close with a solid, precise sound and no resonance
CHEVROLET CRUZE SPECIFICATIONS
Vehicle type: | five-passenger sedan; unitized frame; front engine, front-wheel drive |
Wheelbase (in. / mm): | 105.7 / 2685 |
Length (in / mm): | 178.5 / 4535 |
Width (in / mm): | 70.7 / 1796 |
Height (in / mm): | 58.2 / 1480 |
Track (in / mm): | 60.7 / 1544 (front); 61.3 / 1558 (rear) |
Engines: | 1.4L Turbo DOHC VVT (140 hp / 104 kW – est.)
1.8L DOHC VVT (138 hp / 103 kW – est.) |
Transmissions: | M32 six-speed manual
Hydra-matic 6T40 six-speed automatic |
Suspension: | independent strut-type suspension with direct-acting stabilizer bar (front); semi-independent compound crank (torsion beam) with Watts link (rear) |
Steering: | electric, speed-sensitive, variable-assist rack-and-pinion |
Brakes: | power-assisted front disc / rear drum with std. ABS or four-wheel disc with std. ABS |
Wheels: | 16-inch, 17-inch, 18-inch |
EPA luggage capacity
(cu ft / L): | 13.2 / 375 |
EPA total volume (cu ft / L): | TBD |
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