Lexus leads the way again. Find out where.

The luxury division of Toyota Motor Sales U.S.A. Inc. is an industry leader in interactive online marketing. Live Web content is emerging as an important medium for automakers to reach target customers and sell vehicles.

"Online provides new methods to reach the influential audience that participates in online conversations," Robin Pisz (Lexus' national interactive marketing manager) told Automotive News at the Detroit auto show. "They have the tendency to disseminate information throughout their own peer groups."

Pisz declined to say what Lexus spends on interactive marketing. But she called it "the way of the future." Interactive marketing not only conveys product information, she said, but also influences consumer preferences, creates buzz and gets customers into Lexus showrooms.

Full article here

rack - 2/16/2006 9:18:05 AM

+1 Boost

I like Lexus, but I'd like to know how much they offered you the be their shill.

RavenR1 - 2/16/2006 11:56:15 AM

+1 Boost

yeah, just how much do you guys (autospies) get from Lexus for your constant fluffing? and remember.....

honesty is the best policy.

atomicbri - 2/16/2006 12:13:55 PM

+1 Boost

Autospies must get a kickback from Lexus....they sponsered Autospies Autoshow Galleries.... SO I think this is why there is soooo much Lexus junk on here. Honestly, I want spy info....not stuff handed out from some PR Staff from ANY manufacturer

mkk21 - 2/16/2006 5:47:58 PM

+1 Boost

Found this article on how to turn off VSC manually, don't know if it works cause I don't have a GS, but would be cool if it worked. Probably for those real car enthusiasts this is probably old info.

After being continually frustrated with our inability to completely turn off the GS’s traction and stability control system, we recently learned from an anonymous source how to disable the overprotective electro-nanny. Our test coordinator performed the complicated procedure, took a test drive, and, while grinning from ear to ear, pronounced the car transformed. If you own a 2006 GS (or IS), follow these steps and enjoy the slide. Once the car is started, you have thirty seconds to complete the process. With practice, the procedure can be completed in approximately fifteen seconds but, unfortunately, must be repeated each time the car is switched off.

1. Make sure the car is in Park and the parking brake is disengaged before you start the car.
2. Start the engine.
3. Engage the parking brake.
4. Fully depress the brake pedal and then release.
5. Fully depress the brake pedal and then release.
6. Disengage the parking brake.
7. Fully depress and hold down the brake pedal.
8. Engage the parking brake, then disengage it (while holding down the brake pedal).
9. Engage the parking brake, then disengage it (while holding down the brake pedal).
10. Release the brake pedal.
11. Engage the parking brake.
12. Fully depress the brake pedal and then release.
13. Fully depress the brake pedal and then release.

When “Check VSC” is displayed in the multifunction display along with the “Trac-off” icon indicator, you’ll know that you have successfully completed the procedure.

Talk about complicated!!!