Hyundai Says Equus Sedan To Be Only Offered In Hyundai Exclusive Dealerships

This makes sense and in some ways I wish Acura did just this with Honda dealerships because they will never be a tier 1 stand alone brand like Lexus as they are more top of the line Honda's that share more with lesser Honda's then Lexus shares with lesser Toyota's, accept the dreadfull ES350 and RX350 gag barf!

cost efficient, but they should have splurged for the new brand and dealer network.

What's the difference between putting the equus beside a $18,000 kia optima or a $10,000 hyundai accent?

There was once a time when the term "Made In Japan" was synonymous with poorly-made, cheaply-price products. Today, we pay a premium for Panasonic, Lexus, Toyota, Sony, and others. It was difficult for many to make the shift from "Made in Japan :-( " to "Ah, made in Japan!"

A similar story unfolds now for Korea. Once the maker of the Hyundai Pony, which rusted if you looked at it wrong, and now, making the Genesis and Equus. People are having a similarly difficult time making the mental shift in perception.

I am not proclaiming that Hyundai will kill the competition, but is stands to reason that Hyundai may one day become competition to the once-incomparable luxury brands.

ok, so they want dealers to spend money upgrading their dealerships. I understand what they're doing, trying to put out an image that matches their upscale intentions with that car. However, how many Equus sedans do they think each dealer is going to sell? One or two a month? There's not enough money to be made on a low volume car like that to justify spending a bunch of money to upgrade the dealership, and making the car only sellable/serviceable at certain dealerships is a guaranteed way of making it fail -- see "VW Phaeton".

In the 80's Japan was the antithesis of quality.

Does 'Exclusive' denote the dealerships that have waiting rooms featuring two boxes of stale doughnuts?