Dodge will air a 60-second commercial on the Super Bowl telecast this year

At the Super Bowl telecast for this year, one of the most anticipated is a 60-second commercial from the Dodge brand. Olivier Francois, lead executive for marketing of all Chrysler Group brands, said that the ad “sends a message of irreverence, passion for cars and fun to drive.”

The creator of the ad is the new advertising agency for Dodge brand, Wieden + Kennedy, which is famous for coming up with Nike’s “Just Do It” campaign. Chrysler Group’s brands have not had a national ad on the Super Bowl for several years. The last national spot during a Super Bowl was in 2005 and featured the Dodge Magnum.
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MSP6 - 1/15/2010 1:50:41 PM

-1 Boost

Are they going to use that time to promote the PT cruiser "Couture" edition ?

monster - 1/15/2010 3:01:52 PM

+1 Boost

for 5 million, it better be a commercial that captures the audience.

veyron1001 - 1/17/2010 3:42:28 PM

0 Boost

let me guess burnout, doughnut, cops, and DD model in that order.