2010 Toyota Prius G Sports Concept Official Revealed

Tokyo-TOYOTA MOTOR CORPORATION (TMC) announces it plans to begin a gradual rollout in Japan in mid-2010 of its newly developed “G Sports”1 (G’s) sports conversion car2 series. The series, to be sold through Toyota-brand dealers, is meant to offer to a wider range of people the “automotive seasoning” that TMC has pursued through its GAZOO Racing3 activities.
The G’s series is designed for customers who strongly desire to own a unique vehicle, offering them a personalized interior and exterior design along with sports-driving performance. TMC has directly designed this sports conversion series, instead of the conventional approach of outsourcing development to a customization firm.
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