Chrysler And Lancia May Merge By Year End

Chrysler and Lancia are likely to have effectively merged by the end of the year, according to Fiat/Chrysler boss Sergio Marchionne.

Marchionne said: “We could see the two converge as early as the end of the year.” He added that the move would make sense because each marque had gaps in its range that could be filled by the other.

“In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full line-up,” he said.


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pennfootball - 1/20/2010 11:51:10 AM

+4 Boost

The Delta would be a pretty darn nice more upscale PT Cruiser replacement.

Agent63 - 1/20/2010 12:07:42 PM

+2 Boost

Does that mean Chrysler's will be known as crazy American rally cars? Imagine a 300C handling like how the Lancia's did when they were "cool" back in the days. Don't count on that.

veyron1001 - 1/22/2010 11:45:31 AM

+1 Boost

GL with that using an old Mercedes chassis

Spectator - 1/20/2010 1:32:17 PM

+2 Boost

I'd like an modern american made Integrale Evoluzione III please.

I said please.

TheDepressingTruth - 1/21/2010 3:19:45 AM

+4 Boost

Someone break it to the Italians that Americans want their Sedans to have 4 doors.....NOT HATCHBACKS !!

theoptimisticpessimist - 1/21/2010 11:45:28 AM

+1 Boost

So ture!

veyron1001 - 1/21/2010 1:07:11 PM

+1 Boost

I want more hatchbacks in the US. Plus if you dont want a hatchback shop in a higher price range. Simple as that.