A new war: Bmw and Daimler fighting to electric cars lead

Wow, the arrogance is astounding on their part! Audi will very likely take the lead in electric mobility among the Germans as is already visible with the e-Tron project. Here they go again underestimating Audi.

BMW has a electric car in service already with the Mini E and the electic 1er not far behind. Audi currently has no electic cars in the publics hands.

This article makes it sound as if BMW and Mercedes are completely at fault here for not offering efficient engines. Where has this moron been over the last few decades? BMW and MB have smaller and efficient engines everywhere else except in North America. The American consumer is so confused about his priorities. He wants something fuel efficient yet it also has to be overpowered and quick-of-the-line. Make up your mind and then maybe, just maybe, BMW and MB will bring over their smaller and efficient motors which also aren't slow as most Americans (admittedly people who know nothing about cars) think they are.

Unfortunetly, this strategy may not be the best on the part of Daimler and BMW in terms of electric vehicles.

“We’re looking to establish concepts without compromise that we can place into production,” said Frank van Meel, head of Audi’s vehicle electrification strategy. “For us, electric mobility doesn’t mean converting existing cars. We want to develop stand-alone models that are tailor-made to electric propulsion.”

Audi’s decision to apply electric drive to sports cars rather than city cars is a result of studies which conclude that potential customers are more likely to fork out for a sleek two-seater than a boxy commuter, even if the technology used in both cars is the same.

This is the smarter way to go. The institution of electric propulsion is similar to the introduction of the automobile in the late 19th century. The cars were very expensive only a few could afford to own them. Then as the automobile became accepted and expanded did you get the trickle down effect. Mass production of electric cars at this time is not feasible as it wasn't then as the infrastructure does not exist as roads and highways did not exist then.