2011 Buick Regal Pricing Announced

Buick today announced pricing for the all-new 2011 Regal. Prices start at $26,995 for the premium CXL model, including a $750 destination charge.

Regal’s CXL turbo model will start at $29,495, including a $750 destination charge.

Regal will initially be offered in premium CXL trim only, with additional trim levels to be offered in the 2012 model year. The well-equipped Regal CXL includes the following as standard or available equipment:

* Standard 2.4L Ecotec direct injected engine rated at an estimated 182 horsepower (136 kW)
* Available 2.0L Ecotec turbocharged and direct injected engine rated at an estimated 220 horsepower (164 kW) – available late-summer 2010
* Both engines have six-speed automatic transmission standard with Driver Shift Control (DSC)
* Estimated 30 mpg on the highway with the 2.4L and 29 mpg highway with the 2.0L turbo engine
* MacPherson strut front suspension and four-link independent rear suspension
* Class-exclusive Interactive Drive Control System is available with the 2.0L turbo,

Read Article

fatandsassy - 1/21/2010 10:20:50 AM

+2 Boost

Seems a little steep for this car.

LACMAN - 1/21/2010 11:12:38 AM

0 Boost

I think so too. The Lacrosse starts @ $27,085. Why so much overlap?

pushrod27 - 1/21/2010 11:30:55 AM

-3 Boost

the LaCrosse you get at that price would be a stripper base model with little to no options included. At the same price, the smaller Regal would be just about fully equipped. Seems like the same pricing scheme everyone else uses. Doesn't a fully equipped 335i price out at about the same place where a base 535i begins?

pushrod27 - 1/21/2010 11:08:14 AM

-3 Boost

how so? it actually undercuts its intended competition (Acura TSX, Volvo S60, VW Passat) by a few thousand dollars.
Too small for me personally, but it looks well executed and I think they should sell a lot of these.

That's a nice soft-spot in the market where the price is low enough for very decent volume, but the premium branding and equipment brings in a nice profit margin. Acura and Volvo have had this pretty much to themselves for a while.

shabaru - 1/21/2010 11:46:39 AM

-1 Boost

I dont get it.... why not bring Opel to America and scratch all the crappy brands that are really the ones with no reputation

pushrod27 - 1/21/2010 11:57:57 AM

-3 Boost

you're right... you don't get it. it's basic marketing. how many people in America have ever heard of Opel? What do Americans think about when they hear the name 'Opel'???? some reputation. like it or not, everyone in this country is familiar with the name 'Buick.' It is actually somewhat prestigious in China. Many older Americans also like Buick, and it seems that some younger buyers are also willing to consider it now, given the reported quality of the new products.

If they were to introduce Opel into America at this point, just the process of changing the signs on the dealerships and telling America what 'Opel' is would be much more expensive and difficult than trying to persuade them on 'the new Buick.'
Even people who swore off domestic cars would prefer to see GM rebuild Buick to its former glory than to introduce Opel, because at the end of the day, with either badge they still know that the car came from GM.
People want GM to build great cars, the label is a secondary concern. It is the esteem for these once great American brands that makes people so angry about what GM has let them degenerate into.

fatandsassy - 1/21/2010 12:56:21 PM

+4 Boost

I hope it sells well fo GM's sake.

Caraficionado - 1/22/2010 1:12:56 PM

+1 Boost

Me too. I want Buick to do well. We can't leave the future of US car making to Ford only.