BMW aiming to recapture its crown in the mid-sized luxury sedan segment

In hopes of gaining back its crown in the mid-sized luxury sedan segment, BMW is releasing a sleeker-looking, larger and more technologically advanced 2011 5-Series.

Klaus Draeger, BMW AG board member for r&d, said that the sixth generation of the 5 series is how a BMW sedan should be with aesthetics and efficient dynamics. Draeger predicts that the US will remain to be the car’s top market. This model will be competing against the radically restyled Mercedes-Benz E class, which is available in more variants and aggressively priced.
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nvme - 1/23/2010 1:52:30 AM

+2 Boost

Well, according to the january issue of motortrend, it still hasn't lost it to begin with...

schnell330i - 1/23/2010 1:41:01 PM

+4 Boost

yeah who is BMW "recapturing" its crown from?? I think it'll just be a transfer from e60 to F10

agent507 - 1/25/2010 6:05:11 AM

0 Boost

As mentioned above, no need to recapture, rather to defend.

insideline.com: The combination of BMW's new four-wheel-steer tech with electric-assist steering felt superb.

autocar.co.uk: The overall agility is highly impressive for what is now quite a large car.

motortrend.com (regarding Performance): That's impressive, especially if the fuel economy ends up equal or better.

http://www.insideline.com/bmw/5-series/2011/2011-bmw-535i-first-drive.html

http://www.autocar.co.uk/CarReviews/FirstDrives/BMW-5-series/246752/

http://www.motortrend.com/roadtests/sedans/112_1001_2011_bmw_535i_test/suspension_and_engine.html#ixzz0dKraCAgx

2ndbimmer - 1/25/2010 1:40:58 PM

+1 Boost

Ya, its good to be king. At the end of the day, its just you and the car. Not some wannabe fancy lights and cool looking controls. Just a nice driving vehicle and the open road, thats what we should all be after in the end.