Fisker Has 45 Dealers In The Pipeline To Sell Luxury Cars

Henrik Fisker’s firm starts selling innovative cars in late 2010, but he says “we didn’t want to reinvent the wheel” in setting up a retail network for his fledging enterprise.

So Fisker Automotive Inc. is dualing with existing luxury-brand dealerships across the country.

“We have 45 U.S. dealers who will be up and ready by the end of this year,” says Fisker, CEO of the namesake company, maker of the upcoming Karma plug-in hybrid-electric vehicle.

By 2011, the firm plans to sell 15,000 PHEVs a year. First to market will be a Karma sedan with a base price of $87,900. A convertible comes next, then a third variant.

2011 BMW 335iS Photo Gallery

2011 BMW 5-Series Photo Gallery

2010 Detroit Auto Show Photo Gallery

thstone - 1/29/2010 2:48:02 PM

+3 Boost

An unknown manufactuer thinks they are going to sell 15,000 unproven battery-powered cars at $87,000 each in just ONE year in the middle of this recession? Dream on.

Steve - 1/29/2010 4:49:58 PM

+1 Boost

An honest question: Does Fisker start with someone else's cars and "personalize" them, or are the "all original" creations that happen to look a lot like existing cars?