Audi Still Considering A U.S. Assembly Plant

The growing chasm between the euro and dollar that is making it tougher for European auto makers to earn money in the U.S. ultimately could provide the push Audi AG needs to shift some production to North America, a high-ranking executive says.

Audi, which had been exploring U.S. assembly capacity for more than a year, put any thoughts of building a new plant on hold in mid-2009 as the overall light-vehicle market collapsed and the steady climb in the brand’s sales volume abruptly came to an end.

The German auto maker has said it ultimately would need a U.S. plant to reach its annual sales goal of 200,000 units by 2018. But Audi of America Inc. head Johan de Nysschen says volume growth isn’t the only thing that could trigger a decision on local capacity.



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upwards - 1/29/2010 5:43:35 PM

+1 Boost

Build it in Florida than it would be easier to ship cars to the West Coast VS going overland.

I95SPEEDINGTICKETS - 1/30/2010 12:23:01 PM

-1 Boost

I guess they have not seen the Toyota Debacle with its American Supplied Parts.

Actually as long as they sell all the USA manufactured Vehicles to only customers in the American Continent, I have no Problem.

Just keep them away from The UK & Europe

I95SPEEDINGTICKETS - 1/30/2010 3:13:47 PM

+1 Boost

I cannot deny that fact.

However it still does not Negate my earlier point.

[ See how easy it is to be Honest and Objective at the same time ?]

hasanone - 7/20/2011 5:20:04 AM

+1 Boost

They should buy the old chrysler plant in St. Louis.