Report: Ford launching incentive program for Asian import owners

Ford Motor Co. is following General Motors Co.’s lead in taking advantage of Toyota Motor Co.’s woes. Ford’s recently launched incentive conquest program, which targets people who own Honda, Acura, Toyota, Lexus or Scion vehicles that are 1995 models or newer.

The program runs through March 1. Ford, which has posted its first annual profit since 2005, said that it merely wants to remain competitive with what goes on in the marketplace. Ford spokesman Robert Parker explained the carmaker is offering $1,000 to owners of eligible vehicles for trade-in assistance on the purchase or lease of a new Ford, Lincoln or Mercury vehicle. If the Ford Motor product already has incentives to it, then the amount would simply be stacked on top of those.
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0to60 - 1/31/2010 8:40:31 PM

-2 Boost

The american car companies would have to offer me a lot more than 1000 to purchase one of their rapidly depreciating assets. If they offer it on CPO cars then I may consider it. TO lazy to read the article to see if its offered on them

Joe_Limon - 1/31/2010 8:54:08 PM

+3 Boost

If you're worried about depreciation rates, I'd suggest switching from Toyota to something German immediately, public perception and thus value of used Toyota vehicles is about to go off the deep end.

Shredmo - 2/1/2010 3:50:02 PM

+3 Boost

I'd rather ride a bike than drive an appliance.

Shredmo - 2/2/2010 9:43:04 AM

+2 Boost

Based on the average Toyota driver's capabilities behind the wheel, it would take initiative from the automobile itself to 'out drag' a commuter cyclist.

91z4me - 2/1/2010 3:13:06 PM

+1 Boost

Mafia labor unions? LOL, what do you think this is the 1920s?

Need4Speed - 2/2/2010 10:29:27 AM

+2 Boost

I'm so glad I don't drink the same Toyota koolaid as everyone else. My family is safer because of it. And as for the "educated Toyota driver"...Toyota's quality has been slipping to the point where defects are starting to threaten the lives of the consumer...but yet you continue to defend them as if nothing was wrong...sounds like you need more "educating"