Toyota Plans Huge Marketing Blitz After Shareholders Lose $21Billion

How about fixing the problem and engineering quality cars instead of doing a big media blitz. If toyota was on top of this issues and the cars were fixed yesterday then there would be no need for nonsense!

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Thats the way they should have chosen. Fix it already!

Falling / failing star.

Tylenol. Mega-hype. Media frenzy. Consumer panic. Small change on manufacturer's side + PR Campaign = Full Recovery. See "Audi Unintentional Acceleration" for similar story and additional references.

Actually Steve, the situation which Toyota/Lexus finds itself in now is not the same as Audi was. In Toyota's situation, they ACTUALLY have a engineering defect that is dangerous to the public. On the other hand, "60 Minutes" fabricated the unintended acceleration story regarding Audi as there was no mechanical defect with Audi as there is with Toyota/Lexus. So, they are not the same. Toyota has a serious issue if they do not handle it properly.

Toyota's issue is that some owners don't make the connection between loose stuff in their car, like a floppy, unsecure mat, or placing an unsecured and/or thick rubber winter mat on top of a regular mat, and interfering with the normal operation of the accelerator. Similarly, when some owners got themselves into this jam (due to their own actions), they didn't think of shifting their vehicle into neutral, nor shutting off the engine. In one case, the terror ran long enough to dial up and make a 911 phone-call to report their own "run-away" vehicle (the call lasted over a minute). This is pretty basic stuff.

It is terribly, terribly sad that people have died in such a way. Absolutely needlessly. And it's even sadder that they died because of their own lack of foresight. And sadder still, in my opinion, is that we live in a "Not My Fault" culture, in which someone else is always to blame, and we have an ocean of lawyers to prove this is so.

Steve

Toyota accepets there is a real problem, when will you?

Toyota will be back bigger than ever, but the big 3 will continue to die a slow death along with the UAW pigs.

Just listen to yourself Agent009...Remember dont hold your breath because if your waiting for Toyota to come crashing down...it ain'nt gonna happen. Like I said earlier, once they hit rock bottom they will shoot straight back to the top! As for the American Supplier who was trusted to co-exist with a high quality product, I'm not so sure.

I'm pretty sure Toyota is going to come back with a barage of commercials and marketing blitz. Not so sure about the $21billion shareholders loss though...

Last time I checked the stock was still worth something, currently trading @ 77.75 per share -2.19 as I type this, however, GM went bankrupt, had 0 shareholder equity and still managed to put out several hi-dollar ads and those absurd 4-5 page "special advertising" sections that show up in my Motor Trend and CarandDriver ever month.

Where is the article on that?