Losing The Zoom Zoom? Mazda Sale Rise Just 1.8% For January

Mazda North American Operations (MNAO) today reported January 2010 sales of 15,694, an increase of 1.8 percent versus January of 2009, and up 6.0 percent on a DSR (daily selling rate) basis (24 selling days in January 2010 compared to 25 selling days last January).

The all-new 2010 MAZDA3, winner of ALG’s Residual Value Award for highest retained value after three years in service, continues as Mazda’s volume leader with sales of 7,368 units. Meanwhile, the MAZDA6 reported a 14.0 percent increase with sales of 2,884 units, MAZDA5 posted sales of 1,627 units accounting for a 21.4 percent increase and the CX-7 crossover SUV reported a 39.3 percent increase with sales of 1,622 units.

“It is no secret that 2009 was a challenging year for the industry, so it is encouraging that we have had three consecutive months of increased sales in the U.S., and are starting the new year on the right track,” said Jim O’Sullivan, MNAO President and CEO.

Rounding out the North American market, Mazda Motor de Mexico (MMdM) reported sales of 1,712 units, down 11.0 percent versus last year while Mazda Canada Inc. (MCI) sold 4,171 units, up 4.9 percent compared to last January.

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nguyenvuminh - 2/2/2010 11:24:07 PM

0 Boost

3 cheers for the Mazda 5. Love the practicality of a small mini-van (with true sliding doors) that has decent power and handling. What can I say, I'm a boring guy.

Whelan - 2/3/2010 9:43:44 AM

-2 Boost

Mazda has a refreshed 6 that just debuted and the new 6 when it came out just a little while ago was not entirely well received. People wanted more of a car, not a 4 door RX-8 looking thing. I liked the Mazdaspeed 6, but they dropped that as well.

The 3 is a solid car, but people cannot get over the smiling face. I for one am not a fan of the taillamps and rear design. And personally think they failed with the Mazdaspeed 3. Pricewise it is right where it needs to be, and is a solid performer. But they did not offer much above what the last version offered, as there were tons of rumors and hopes flying around that it would host upwards of 300hp and have AWD (more an STi, EVO competitor if you will). But that never happened and people are still looking for an AWD version.

the CX-7 needs some freshen up, the CX-9 is still good, the 5 is just awkward looking, and the MX-5 is the perfect car for the man with a small package. It still looks too girly.