Official pricing for the 2007 Chevrolet Suburban

Suburban Maintains Momentum spurred by Chevy Pricing Strategy

Chevrolet announced pricing today on its 2007 Suburban, continuing a pricing strategy that helps customers understand the strong value offered by GM's largest division. Chevy's all new 2007 Suburban LS, equipped with a standard 5.3L engine, begins at $36,990; starting price for an LT 5.3L is $37,740; and an LTZ, equipped with 5.3L begins at $45,655. All prices include $875 Destination Freight Charge (DFC) and are 2WD. The LS model is $2,550 less than a comparably equipped 2006 LS.

Suburban four-wheel drive models begin at $39,790 for the LS; $40,540 for the LT; and $48,455 for the LTZ. Suburban 3/4 -ton, equipped with 6.0L engine pricing is as follows: 2WD LS begins at $38,165; 2WD LT is $38,915; 4WD LS starts at $40,965 and 4WD LT sells for $41,715.

"We continue to offer America 's Number 1 brand as well as America 's Number 1 value," says Chevy General Manager Ed Peper. "We're hearing from customers that they really like our strategy of bringing great vehicles to the market place at great prices."

Chevrolet announced its new pricing strategy during the North American International Auto Show in January, showcasing exceptional pricing on the all-new Tahoe -- the first of the new Chevy full-size trucks.

"Chevy's goal is to bring expressive design and spirited performance combined with great value to its customers," Peper says. "We know consumers are looking for more features and standard equipment at competitive prices, and that's what we will offer."

Currently, the Chevy Suburban has no direct competitors. The vehicle is capable of hauling more passengers and cargo than any other vehicle in the segment - and offers a 360-degree safety system of occupant protection and crash-avoidance technology that demonstrates GM's commitment to providing world-class safety.

Led by strong full-size pickup and launch vehicle sales, Chevrolet was the best-selling vehicle brand in the United States in 2005. Chevy led the industry in total sales of sport utilities last year, with combined sales of 239,316 Tahoes and Suburbans. So far this year, Chevy full-size utilities sales are up 36.8 percent over last January and share is up 13.1 points. During January 2006, Tahoe and Suburban had a combined share of 50.7 percent, indicating that one out of every two full-size SUVs sales went to Chevy.

"More Americans buy Chevys than any other brand," Peper says, "and we intend to defend our sales position with a continued strong product assault in 2006, led by our new trucks."

Designer1 - 2/25/2006 6:01:05 PM

+1 Boost

Byung_USA, I feel your pain and all I can add to your comments is, it really sucks big time! GM needs help now and first thing they need to do is fire themselves (the big guys in the company) and hire new ones that really do care about an "American Revolution", its sad how these words are used so cheaply just to attrack people to buy junk.

Designer1 - 2/25/2006 6:01:05 PM

+1 Boost

Matthew1 - 2/26/2006 2:38:47 AM

+1 Boost

If this design was launched in say, 1998, the public would think it was pretty neat. Sadly, it is bland and too truck-like in its proportions.

Well excuse me, Byung_USA, but since when did a Japanese offering attract you with "emotional response with great styling " before a German car?

Your humourous line: "over a Japanese or even a German product?" really does make me wonder.

I think it is meant to be the other way around.

When you see a Japanese car on the road, it doesn't exactly trigger an emotional response.

C'mon now.

jlukawitzM32008 - 2/26/2006 9:26:53 AM

+1 Boost

GM needs to get their act together and revolutionize the industry with new innovative products, not evolutions of previous designs. It is a sad state of affairs that a full size truck like the Tahoe or Suburban is meant to save what once was the biggest employer on earth.

GM is its own worst enemy. I live in Nashville, and many of my neighbors work at the Saturn plant. The one common theme heard throughout is the fact they all believe they could have been (Saturn) a world class car had the corporate giant GM kept out of the mix. Granted, their initial product offering wasn't that great, but neither was Hundai when it landed here in 1986, but look what they have done for themselves.

What if GM allowed its divisions to develop and turn out class leading design, and didn't allow each division to poach the others in search of a name plate engineered automobile. How ridiculous is a Saab badged Chevy Trailblazer? The Trailblazer sucked, what makes GM think that sticking a Saab badge on it, that it morphs into a better product?

Ford has a hit on its hands with the Mustang, but how many of you would line up to buy a badge engineered Cougar from Mercury. Heck, how many of you realize Mercury is still in business? The same applies for GM. You have GMC and Chevy competing with identical product. Both dealers have WAY TOO much inventory, and as such are reduced to cutting each others throats for business. The design is lackluster at best, terrible if we are truly honest.

The Japanese came to the USA and learned what the consumer wanted, and they built it. And every four years or so they launch yet a newer, more refined version of that product. It won't be too long until they are churning out Suburban beating product with true innovation that will make GM's head spin. The amazing thing is they will build it on our soil, using American labor that is paid fairly, but who doesn't have a strangle hold on the company in terms of their unions.

I don't know who is GM's biggest enemy... GM or the Unions.

The neighbors I have who work for Saturn spend their times at home tending to their yards as they are paid 90% of their normal wage while the factory sits idle. How many US employed Toyota workers can claim to do the same???

jlukawitzM32008 - 2/26/2006 5:48:40 PM

+1 Boost

You have to remember, that the Big Three have always practiced a cut and run philoshphy in terms of their employees and factories. Love him or hate him, Michael Moore's take on Flynt, MI is a revealing look into the actions of the execs making the decisions that affect the American worker.

I am not a Michael Moore fan, nor a fan of Unions, however one fact remains. GM needs to innovate, the unions need to allow that to happen even if it means reduced pay/benefits for the workers. Healthcare costs are the single biggest expense in a GM or Ford vehicle. Nissan, Hyundai, Toyota, BMW and Mercedes have all figured out how to build cars in America while managing organzied labor, versus organized labor managing them.

GM has 2 enemies: 1. Bad products 2. Unions

You can't solve GM's problems without addressing both of these issues.