BMW Steps Back From The Brink By Climbing 7.6% In January Sales - Mini Up 7.9%

Sales of BMW brand vehicles increased 7.6 percent in January for a total of 13,163 vehicles compared to 12,232 vehicles reported in the same month a year ago.  MINI USA reported sales of 2,247 automobiles, an increase of 7.9 percent compared to 2,082 cars reported last January. 

“Traffic in our showrooms was a bit sporadic this month but combined with a strong December we are delighted to see a positive January gain,” said Jim O’Donnell, President of BMW of North America, LLC.  “The new 7 Series had a particularly encouraging performance, assuming segment leadership with over 1,300 units sold.”

One the used car side, sales of BMW’s Certified Pre-Owned vehicles were down 25.6 percent, to 7,443 CPO vehicles versus 10,007 vehicles in January 2009.  Despite a industry-wide slow start coming out of the 2010 gate, BMW’s used car business expects to hold their own this year.


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Yonder7 - 2/2/2010 6:24:03 PM

+2 Boost

Merdeces did 15148 and just for the MB Brand cause they do not include Smart or Minis as BMW is doing. I feel that overal sales for BMW are weak but I have great expectations as soon as the 5 series hit the showrooms....BMW should improve a lot after that event.

theoptimisticpessimist - 2/2/2010 7:47:20 PM

+3 Boost

The don't inclucde Mini with BMW when comparing with M/B that number is provided for BMW Group, just as Toyota includes Lexus numbers.

uhn2000 - 2/2/2010 10:56:22 PM

0 Boost

I wonder what it would look like it they did total sales by revenue for BMW including Motorrad and Rolls Royce.

agent507 - 2/3/2010 12:48:32 AM

+3 Boost

OK, here is the math:

Sales January 2010 YTD:
Audi: 6.510
BMW: 13,163
Mercedes: 15,158
Lexus: 15,527

Conclusions: Audi is gaining share but still far behind, Lexus and Mercedes are strong, BMW is doing fine. No worries here, it is a 1 month statistic. Don´t go crazy.