Audi Shifts Focus To Selling More A6 And Higher Models

In Europe Audi is one of the leading luxury brands but in the U.S. its sales are still lagging behind rivals like Mercedes-Benz, BMW and Lexus. Last year Audi sold just 82,716 vehicles in the U.S. while its rivals managed to rack up more than double that figure.

In an effort to catch up as well as take the brand more upmarket, Audi will be focusing on higher sales of its premium sedan models like the A6, new A8 and the upcoming A7 four-door coupe.

Speaking with Automotive News, Audi’s U.S. chief Johan de Nysschen said he expects sales of these three models to account for 25 percent of the brand’s total U.S. volume within the next five years. Together, the A8 and A6 represented about 10 percent of Audi's volume last year.

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rxh8me9000 - 2/8/2010 12:45:28 PM

0 Boost

I thought Audi sales were doing better than MB?

JustaCar - 2/8/2010 1:59:07 PM

+1 Boost

Global sales vs US sales.

AlexTx - 2/10/2010 11:13:18 AM

+1 Boost

Idiot..

VISO - 2/9/2010 4:08:11 PM

+1 Boost

And badgewhore you are such a real man in your bmw 3-series convertible. Stop being an offensive prick.