FURTHER Proof, Men Are From Mars And Women Are From Venus - The Most Popular Cars For Men And Women

**Thanks to Nicci for the tip!**

Forbes reports:

"In BMW's ad campaign for the all-new, $63,900 5-Series Gran Turismo sedan, there's no question as to the target audience. A series of vignettes show French designer Catherine Malandrino with the car near her Meatpacking District boutique and at her country house in upstate New York. The campaign was shot by fashion photographer Norman Jean Roy and designed by Natasha Royt, a well-known stylist.

"She talks about this nomadic lifestyle--living in Paris, living in New York--and we thought it was a great way to capture the spirit of the Gran Turismo," says Patrick McKenna, BMW's director of marketing. But really it's all about capturing the attention of affluent women.

That kind of gender-targeted marketing is nothing new, but automakers say they well know what appeals most to women--or to men for that matter--when they commit to building and marketing a car. And like it or not, they say there are some generalizations that hold true now and forever: Women opt for practicality, men for power.

Behind the Numbers

For our list of the vehicles most popular with men and women, we used analyses from J.D. Power & Associates and customized data Experian Automotive, a Schaumburg, Ill.-based analysis and consulting firm..."

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pennfootball - 2/9/2010 10:35:53 AM

-1 Boost

Well Golly who is the new Pink Challenger target at then?

2ndbimmer - 2/9/2010 11:04:48 AM

-3 Boost

"A guy will say, 'Let me get this BMW because it's really fast and will make people think my penis is bigger,'" Gold says. "A guy will say 'I can do zero to 60 in six seconds!' Well when was the last time you went from 0 to 60 in six seconds?!"

This is ridiculous! I think this guy is just jealous of certain people and the cars they drive. Just like when people drive ferraris and lambos, they make the same statement.
I do agree about going 0-60 in 6 seconds, who drives that slow!?!? I hit 0-60 in less than 6 seconds every day. I live near Schaumburg, IL and I should find this guy and beat him.

2ndbimmer - 2/9/2010 11:07:35 AM

-2 Boost

Meant LA, the guy Aaron Gold needs to be knocked out and not work for about.com.

bfghemicuda - 2/9/2010 11:55:25 AM

0 Boost

Nothing new, This has been going on for years. Of coarse ther was a certain Pink Caddy.

M35MT - 2/9/2010 1:01:20 PM

+1 Boost

The cars purchased by mostly females don't even make a strong case.

Most of them were ~52% female up to the highest which was still in the high 50's. When you consider that there are more women than men on the planet, those figures suggest it's really 50/50.