February Sales For Mercedes-Benz Inch Upwards 4.7% Over Last Year

February Sales For Mercedes-Benz Inch Upwards 4.7% Over Last Year
Mercedes-Benz USA (MBUSA) today reported February sales of 15,385 vehicles, an 8.4% improvement over February 2009 and a 24 percent increase on a year-to-date basis.  

A key contributor to the February performance was the sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – leading the pack with sales of 4,245, up 6.4% over February 2009.  The new 9th generation E-Class continued its strong momentum with sales of 4,043 - up 92.2% over February 2009.  MBUSA's versatile, compact SUV – the GLK – followed in volume with sales of 2,126, up 10.8% compared to February 2009.  

On a year-to-date basis, the company sold 30,543 new vehicles, up 24% when compared to the same time last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,153 vehicles in February; a 6.2% month-to-date increase, when compared to February 2009 (sales of 5,795 vehicles).  On a year-to-date basis, MBCPO sold 12,382 vehicles, a decrease of 1.3% over the comparable period (with sales of 12,548).



 
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NeverfollowNeverfollow - 3/2/2010 4:29:11 PM
-1 Boost
They are giving the C-class away in an effort to prop up US sales. Have been since the beginning of the year.


dt32886dt32886 - 3/2/2010 9:46:45 PM
+2 Boost
Isn't ever entry level lux car $350-$400 a month?


agent507agent507 - 3/3/2010 3:34:57 AM
+2 Boost
Here is the math:

Audi: 12,726 (YTD 2010) 9,375 (YTD 2009)increase in numbers: 3,351
BMW: 28,263 (YTD 2010) 25,211 (YTD 2009)increase in numbers: 3,052
Lexus: 29,304 (YTD 2010) 27,830 (YTD 2009)increase in numbers: 1,474
Mercedes: 29,592 (YTD 2010) 24,632 (YTD 2009)increase in numbers: 4,960

Conclusions:
- All four are gaining share
- The ranking so for is 1. Mercedes (cudos!), 2. Lexus, 3. BMW, 4. Audi
- Audi is not even selling half of any of the 3 competitors
- Mercedes is gaining most in total amount
- Lexus is gaining least in total amount
- the “premium” market seems to be growing (which is a good thing for all)


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