Apologetic Toyota Sales Drop 10.9% In February - Lexus Plows Ahead Up 5.2%

Apologetic Toyota Sales Drop 10.9% In February - Lexus Plows Ahead Up 5.2%
Toyota Motor Sales (TMS), U.S.A., Inc., today reported February sales of 100,027 vehicles. With equal selling days in February 2009 and 2010, sales were down 8.7 percent from the year-ago month on a daily selling rate and unadjusted raw volume basis.
 
The Toyota Division posted February sales of 86,240 units, a decrease of 10.6 percent from the same period last year.  The Lexus Division reported February sales of 13,787 units, an increase of 5.2 percent over the year-ago month.
 
Toyota Division
Toyota Division passenger cars recorded sales of 52,827 units, a decrease of 10.3 percent from last February.  Passenger car sales were led by Corolla with sales of 16,996 units for the month. Camry and Camry Hybrid posted combined February sales of 16,552 units.  The Prius mid-size gas-electric hybrid posted February sales of 7,968 units, up 10.2 percent over the year-ago month.  Venza reported sales of 3,414 units for the month.
 
Toyota Division light trucks posted sales of 33,413 units in February.  Light truck sales were led by the Tacoma mid-size pickup, which reported sales of 8,325 units for the month, up 5.7 percent over last February. The RAV4 compact SUV recorded monthly sales of 6,799 units.  Highlander and Highlander Hybrid posted combined sales of 3,615 units for the month.  The all-new 4Runner reported February sales of 2,973 units, up 54.7 percent over the year-ago month. The Tundra full-size pickup recorded sales of 5,468 units. 
 
Scion posted February sales of 3,027 units.  The xB urban utility vehicle led the way with sales of 1,539 units.  The tC sports coupe posted February sales of 860 units. The xD reported sales of 628 units for the month.
 
Lexus Division
Lexus reported passenger car sales of 6,366 units, up 4.5 percent over the year-ago month.  Lexus passenger car sales were led by the recently revised ES 350 entry luxury sedan which posted sales of 2,349 units.  The IS luxury sports sedan reported combined sales of 1,991. The HS 250h luxury hybrid sedan recorded February sales of 721 units.
 
Lexus light trucks recorded sales of 7,421 units, up 5.8 percent over last February.  Lexus sales were led by the RX, which posted combined February sales of 5,694 units.  The all-new GX mid-size luxury utility vehicle reported sales of 1,473. 
 
TMS Hybrids
TMS posted February sales of 10,957 hybrid vehicles.  Toyota Division posted sales of 9,318 hybrids for the month.  Lexus Division reported sales 1,639 hybrids in February.




 
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Joe_LimonJoe_Limon - 3/2/2010 1:27:37 PM
+1 Boost
Is Toyota slowing down production? 10,000 extra inventory vehicles every month adds up quickly.


91z4me91z4me - 3/2/2010 4:40:09 PM
+4 Boost
The Georgetown, KY plant that makes the Camry and Avalon has had at least 1 shut down in addition to the shut down waiting for recall related parts. It was on the local news a few days ago.


Agent009Agent009 - 3/2/2010 1:54:08 PM
+3 Boost
They stopped production to fix the issues on several models, it appears now they will have to halt some lines soon to allow inventory to reduce to normal levels.


XYZZXYZZ - 3/3/2010 5:30:16 AM
0 Boost
thanks for the figures huu, which apparently few in the u.s. will see or hear about.

yeah, canadians must be far smarter than americans. who get hysterical about a mere 34 fools over 5 years getting killed for not knowing how to handle a MINOR glitch, aggravated by stupidly aggressive driving.

meanwhile, over 1,000 get killed in CA every year for DWI and it is NO NEWS at all. but the press went into a feeding frenzy when only a few get killed for DWS. Driving While Stupid.

americans have GREAT SYMPATHY for the mentally challenged. because there are SO MANY down here! lol.


WazzWazz - 3/3/2010 3:08:35 AM
+2 Boost
I think this just proves that the average person doesn't realise that Toyota owns Lexus...


XYZZXYZZ - 3/4/2010 8:56:58 AM
+2 Boost
actually, the people that wanted to buy a new toyota but were spooked due to the hysteria, just used that as AN EXCUSE to buy A LEXUS INSTEAD.

(but only 1/2 could get their credit approved.)


agent507agent507 - 3/3/2010 3:35:54 AM
+1 Boost
Here is the math:

Audi: 12,726 (YTD 2010) 9,375 (YTD 2009)increase in numbers: 3,351
BMW: 28,263 (YTD 2010) 25,211 (YTD 2009)increase in numbers: 3,052
Lexus: 29,304 (YTD 2010) 27,830 (YTD 2009)increase in numbers: 1,474
Mercedes: 29,592 (YTD 2010) 24,632 (YTD 2009)increase in numbers: 4,960

Conclusions:
- All four are gaining share
- The ranking so for is 1. Mercedes (cudos!), 2. Lexus, 3. BMW, 4. Audi
- Audi is not even selling half of any of the 3 competitors
- Mercedes is gaining most in total amount
- Lexus is gaining least in total amount
- the “premium” market seems to be growing (which is a good thing for all)


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