Russian Automaker LADA Reaches Sponsorship Deal With Renault F1 Team

Russian Automaker LADA  Reaches Sponsorship Deal With Renault F1 Team

The Renault F1 Team today confirmed a cooperation agreement that will see branding from Lada, Russia’s leading automotive marque, feature on the chassis of the Renault F1 Team R30 race cars during the 2010 season.

Lada branding will also appear on the overalls and team uniform of 25-year-old Vitaly Petrov, who will make history this year as the first ever Russian F1 driver.

This landmark agreement was formally signed in Moscow last Monday, March 1. Russian Prime Minister Vladimir Putin also gave the agreement his public endorsement.

“We are proud to announce this new agreement, which marks another important step for the Renault F1 Team and Formula 1 in Russia,” commented Renault F1 Team Chairman Gerard Lopez.

“Through Mangrove Capital we have been actively investing in Russia over the last years. We know the country well, we have a high degree of appreciation for it and, as such, it is an honour for our F1 team to spearhead Russia’s entry into the sport and to carry the Lada brand at the highest level of world motorsport. We look forward to an exciting and successful season together.”




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JUGNUJUGNU - 3/4/2010 4:08:20 PM
+1 Boost
And Tata is one of the big sponsor of Ferrari. Don't know what these type of companies get by getting involved in F1.

Ferrari, Mercedes, Toyota...etc produce Supercars/Performance cars with F1 connection.

JUGNU


Joe_LimonJoe_Limon - 3/4/2010 4:29:12 PM
0 Boost
I'm sorry but what Toyota has an F1 connection?? The matrix? o_O


upwardsupwards - 3/4/2010 5:15:17 PM
+2 Boost
They get advertisement.


Joe_LimonJoe_Limon - 3/4/2010 7:41:24 PM
+3 Boost
I was being sarcastic. Toyota Fanboys are always so quick to point out that Lexus is somehow a different company.


JUGNUJUGNU - 3/5/2010 5:01:02 AM
+1 Boost
I think Toyota and Lexus is same and it is not a bad thing. Toyota's F1 connection is F performance division and LFA so far. Now they are no more in F1 but still these road cars were developed and produced during Toyota's competing years.

JUGNU




LexSucksLexSucks - 3/5/2010 12:47:40 PM
+1 Boost
How did this post turn into a Toyota thread? LOL!!


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