Toyota Ends Apologies And Begins Focusing On More Sales

Toyota Ends Apologies And Begins Focusing On More Sales
New ads for troubled automaker Toyota Motor Corp. are skipping the apologies and easing back into sales pitches -- too soon, some say.

The campaign pushes the idea that Toyota customers remain loyal, even as the company faces congressional inquiries and some reports that its repairs may not fix the problem.

The new campaign, by Toyota's main ad agency Saatchi & Saatchi, emphasizes what Toyota says are real satisfied buyers testifying that they still feel safe in their new Toyotas even after weeks of revelations about accelerator problems.


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agent507agent507 - 3/8/2010 10:45:59 AM
+5 Boost
Oh, thats a bad move from my point of view.

"Begins Focusing On More Sales"

The ads should have read: "Begins Focusing on quality again"!

Now the ads show what it is all about: SALES!
First: Not searching a solution, blaming the costumers.
Second: Telling the costumers how to fix the damn floor mates properly to the floor.
Third: Uups, there is a recall (34 people dead).
Fourth: Delivering new (said failure free) parts to the lines, instead to the affected costumers.
5 until 10: Giving answers to congress
11th: Focusing on Sales again.

Brilliant PR. Get a better PR-Agent Toyota, this aint gonna work.


agent507agent507 - 3/8/2010 10:48:11 AM
+1 Boost
Uh Oh, I forgot, at Fifth it should have read "sales stopped"

But now I actually understand, therefore now the focusing on Sales story!


Agent009Agent009 - 3/8/2010 11:31:36 AM
+5 Boost
The belief in Japan for Toyota is that they have done what is needed and it is time to move on.

This is fine In Japan where everyone is expected to live up to their word. In the U.S. many simply do not do so, and the public needs further proof.

I am not sure I would have stepped away from this quite so readily.


uaw_laxuaw_lax - 3/9/2010 3:11:47 AM
0 Boost
And here is proof that thier problems atill persists,


http://www.latimes.com/business/la-fi-toyota-chp9-2010mar09,0,3699926.story


LexSucksLexSucks - 3/8/2010 11:07:10 AM
+4 Boost
I think that they should focus on improving quality. Sales will take care of itself. If there primary focus is sales, then they same thing will happen again.


LACMANLACMAN - 3/9/2010 2:34:13 AM
-1 Boost
I hate seeing Toyota in this predicament. Have you guys seen the desperate commercials they are running? The ones with the different people saying: "I just bought a new Toyota So-and-so" and then the Toyota employees are saying: "Thanks for sticking with us"... That is so sad. I would have never thought Toyota would come to that. I really laughed at all this recent Toyota news but didnt think it was that serious...

(I might have to add for the idiots: I wasnt laughing at the injuries/deaths involved, I was laughing at all the people who believed Toyota was just the perfect little automobile)


XYZZXYZZ - 3/9/2010 4:18:23 AM
+2 Boost
the only fault of toyota, is their having built NEARLY IDIOT-PROOF vehicles.

but there are always INGENIOUS idiots who STILL manage to screw up!

in the key case that started all the media frenzy, the lexus lot boy who put in the thick winter mats OVER the regular ones. AND the chp guy who didn't know how to simply shift to N.

as Click and Clack said, sometimes TWO guys can be MORE STUPID than either one alone!


ShredmoShredmo - 3/9/2010 12:02:14 PM
+2 Boost
What is with all the bleeding hearts that feel bad for Toyota. We don't care about the humans, rather they care about some entity. Reminds me very much of the last presidential election.


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