Dr. Joachim Schmidt: “This sales result is the basis for strong sales in the first quarter and allows us to expand our market position for the full year.”
Sales more than doubled in China for new sales record
Sales of C-Class, E-Class, and S-Class increase
In February, Mercedes-Benz was once again able to continue its momentum of the past months, with sales increasing by 13 percent to 72,100 vehicles (February 2009: 63,600). As a result, the total number of deliveries has risen by 18 percent since the beginning of the year.
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “This sales result is thebasis for strong sales in the first quarter and allows us to expand our market position for the full year. We will get a boost from our competitive range of products – especially the new E-Class models – as well as from our growth in key regions such as China and the U.S.”
In March, Mercedes-Benz will be launching two new attractive products: The E-Class convertible and the Mercedes-Benz SLS AMG. Both vehicles will come to showrooms on March 27, giving sales further momentum. Dr. Joachim Schmidt: “The introduction of the E-Class convertible will complete the E-Class family, allowing us to be in an outstanding position with regard to our competitors. The great customer response to the SLS AMG even prior to its market launch shows how fascinating our brand is. In fact, orders are far above our expectations.”
In China, sales of Mercedes-Benz once again reached a record level: 7,300 passenger vehicles were sold, more than twice as many as in the same month last year (February 2009: 3,000). Dr. Joachim Schmidt: “No other premium brand saw sales increase as much in China. In 2010, we aim to sell more than 100,000 units in China.” In February, the pace of sales also picked up for Mercedes-Benz in Australia (plus 46 percent), South Korea (plus 177 percent), South Africa (plus 18 percent), Turkey (plus 63 percent) and Brazil (plus 23 percent).
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