CEO of Ferrari of North America hopes that new models will boost U.S. sales

Hopes are high for Marco Mattiacci, the new CEO of Ferrari of North America Inc., to raise US sales. Mattiacci took on the position on Jan. 1, replacing Maurizio Parlato, who unfortunately was let go after seven years as North American chief.

Volume fell 14% in 2009 to 1,467. Dealers said that cars were no longer delivered to dealer stocks and that cars will only be built once customers sign the contracts. Dealers also pointed out that the arrival of the new California coupe, which was supposed to go on sale in early 2009, was delayed and only arrived in midsummer.
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Steve - 3/9/2010 5:43:10 PM

+1 Boost

Remarkable that Ferrari world-wide unit sales dropped only 5% in 2009, while the luxury market dropped more than 30%. I wish them well, as the enormous North American market is affected by aging Baby Boomers, now preparing for retirement and spending more conservatively than in prior decades. FYI, Boomers make up about 1/3 of the North American population, so their effects are tremendous.

I look forward to the return of a mid-engine convertible, not that I can afford one, anyway.