Cadillac distances brand from General Motors

Cadillac distances brand from General Motors
Cadillac has begun enacting major policy changes in an effort to distance the luxury brand from its parent company, General Motors. Cadillac has been owned by GM since 1909, but now wants to establish itself as a unique luxury brand away from the negative publicity associated with GM’s bailout funding.

-Cadillac embraces change, shuns General Motors
According to a new report by Bloomberg, GM’s most luxurious brand, Cadillac, is looking to reverse the parent company’s decision five years ago to begin badging all GM products with a common GM emblem.

Cadillac’s first moves to separate itself from GM include changing corporate e-mails from the current @GM.com domain to @Cadillac.com, dis-including the Cadillac brand from GM-wide sales events such as the Red Tag Event and removing the GM branding from Cadillac vehicles and dealerships. A Cadillac representative, Nick Twork, told Bloomberg about the changes and said that they were “absolutely” driven by the ongoing restructuring taking place at GM.

(continued)
Read Article

bfghemicudabfghemicuda - 3/10/2010 11:39:36 AM
+1 Boost
Then stop making a Caddy on a Tahoe and Suburban Chassis, That would be a good start.


pushrod27pushrod27 - 3/10/2010 5:09:58 PM
-1 Boost
say what you want about the Escalade, the fact is that it is a highly satisfying luxury vehicle, and it looks damn good too... and why is something wrong with the Escalade for being based on the Tahoe, when the differences between a Toyotal Landcruiser and a Lexus LX are fewer?
Mercedes-Benz and BMW aren't related to any downmarket brand, but the luxurious vehicles they sell in America are the 'Cadillac' versions of the stripped-down four-cylinder turbodiesel, cloth-upholstered, featureless models that they sell in Europe.


bfghemicudabfghemicuda - 3/10/2010 8:04:30 PM
+1 Boost
My point being if Cadillac wants to distance themselves from the GM brand they need to have there own seperate chassis and framework.


pushrod27pushrod27 - 3/10/2010 8:41:12 PM
-2 Boost
that's not feasible. once again, how does this apply to Cadillac, but not Lexus? even porsche and audi had to base their SUV on a co-developed and shared VW platform. (Tuareg, Q7, Cayenne). the perceived quality of the product is what really matters. most car enthusiasts go nuts over the ES350's Camry origins, but I bet that is precisely the appeal to Lexus faithful, luxury grafted onto a Camry, already known/perceived for its excellence with regard to reliability and build quality.
The Escalade is no Cimarron. why should Cadillac (or any manufacturer) spend money developing a dedicated platform just for the sake of bragging rights? If the Tahoe is a suitable starting point for a luxury SUV, then it should be used. If it is demonstrably inadequate for the purpose in some way, then it should not be used.
I would agree with you if Cadillac were selling some tarted-up Trailblazer as the SRX, because the Trailblazer is not suitable as the basis for a luxurious Cadillac. The Tahoe platform is a different story. The original Escalade was just a rebadge, but it still made a suitable luxury vehicle.
Anyway, the Escalade was a huge success and the nameplate became very important to GM. Considerations for the Escalade were 'baked-in' to the newest Tahoe platform from the beginning of its development, making the arrangement no different from the Cayenne being co-developed and mechanically related to the VW suv.


bfghemicudabfghemicuda - 3/10/2010 10:09:21 PM
+2 Boost
My point again,,,If caddy is trying to distance themselves from the GM brand, what is the most noted brand that GM has??? CHEVY. So how are you going to distance yourself from the brand when the majority of car buyers no this fact. I never said it was cost worthy or any luxury issues, we are talking seperation from brands. And I know it is done throughout the industry. One question though. Why didn't GM design a door hinge that had the geometry to allow for the add-on body enhancements? Just wondering.


85bmw745i85bmw745i - 3/11/2010 2:45:38 AM
+2 Boost
If they at least did something besides give it a different front end. At least the 3rd gen is more set apart from the tahoe on the inside. the snd gen was just ugly, a squared off front end from the A pillar forward and al buble round and fat. Looks like 2 different vehicles welded together.


85bmw745i85bmw745i - 3/11/2010 2:48:10 AM
+1 Boost
At least the porsche doesn't look like a Toureg with a different fron end. At least the Audi/VW/Porsche look completely unrelated and have different engines.


LexSucksLexSucks - 3/10/2010 12:25:39 PM
+3 Boost
Worked for Lexus... I mean Toyota.


pennfootballpennfootball - 3/10/2010 12:59:33 PM
+1 Boost
A lot of lemmings still don't think Lexus and Toyota are the same companies....So caddy really needs to use different chassis...different motors....different quality which it currently is behind on. Think about a camaro 3.6 litter 305 HP V6 costing 30k when a cadillac CTS and SRX comes with a smaller crappier 3.0 litter 260HP motor that has a really uggly cast iron exhaust header that is rusty before you move it off the showroom floor costing 45,000!!!


bmwdrvrbmwdrvr - 3/10/2010 1:11:20 PM
+2 Boost
I always think comments like this are funny...for one it wouldnt make sense for GM to produce a brand new platform for the Escalade thats foolish and no one else in that segment is doing the cost would be outrageous. Secondly if Audi can charge $45,000 or more for a 4cylinder turbo that is neither more efficient than a straight six nor even slightly refined in an A4, TT, or TTS and that engine is coming out of a sub $20,000 car really??? or Porsche can use the Passat's V6 in a car that costs what some $70,000 if not more, I really dont see what is the problem with Cadillac doing it. There are two luxury brands at all that doesnt have a car shared with a cheaper brand (currently) and thats BMW and Mercedes everyone else does not sure what the big deal is...


pennfootballpennfootball - 3/10/2010 4:55:39 PM
+3 Boost
Your just used to getting ripped off by German brands and accept them bending you over and ramming their little engines in your Sheizer


rom64rom64 - 3/10/2010 1:10:32 PM
+2 Boost
Good move! Should've made this decision a long time ago...


SteveSteve - 3/10/2010 2:48:54 PM
+2 Boost
Good move. The GM name is poison, like "Vista".


dumpstydumpsty - 3/10/2010 4:15:21 PM
+2 Boost
Oh no, you said,"Vista". That means your computer is going to slow down to a crawl today & ask you about 20x for your permission to shut down.


MeanVulcanMeanVulcan - 3/11/2010 12:25:35 PM
+1 Boost
Distancing themselves from GM kinda says GM sucks. Not sure this is a smart approach.

As far as some comments about Toyota. The FBI has found more and more evidence of warranty issue and recall cover ups from years past, on top of the profit-before-safety scandal and the recent massive recalls and braking accidents. It seems to me that this image of reliability has been fabricated and not earned.

Several friends and acquaintances who happen to own Toyota/Lexus will not buy another one. So, perhaps it seems that this downfall will be extending to returning customers for years to come. Now add that Chinese (73% of them) will not buy Toyota or Honda (not sure why Honda got included but...must be a China-Japan rivaly thingy) and you have Toyota spiriling out of control.


Copyright 2026 AutoSpies.com, LLC