Toyota Discount Tatics Luring Hordes Of Bargain Shoppers In To Dealerships?

No-interest loans for as long as five years and discounted leases on select models from the world’s largest automaker are helping drive the rebound from year-earlier levels, Edmunds.com Chief Executive Officer Jeremy Anwyl said by phone today.

“Americans love a bargain,” Anwyl said. “Car buyers still feeling financially distressed see this as the best time to buy.”




 

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91z4me - 3/10/2010 11:38:50 AM

+3 Boost

I am sure it will lure some people in, but Toyota needs to be careful to not do what GM did: get people used to seeing offer after offer. That will be key for them.

upwards - 3/10/2010 12:17:53 PM

+3 Boost

So now they are really the new GM

Joe_Limon - 3/10/2010 12:38:43 PM

+3 Boost

Temporary boost, these buyers aren't loyal, the moment they stop their sales will go back down.

g2ok - 3/10/2010 12:43:42 PM

+2 Boost

They should focus on improving the warranty, which would help resale value.

Agent009 - 3/10/2010 4:11:38 PM

+1 Boost

Hyundai buyers are cost sensitive as well (like who really isn't).

Temporarily lower pricing to get into a Toyota IS a short term solution, however with all of the bad news out there right now it is to be seen if it can last.

They have some pretty damning issues right now. Many are overblown, however some are not.

thetruth01 - 3/10/2010 1:54:04 PM

-1 Boost

tactics
luring

good grief, 009.

Agent009 - 3/10/2010 4:12:58 PM

+2 Boost

Maybe?

Strategy
Seducing

Scuderia - 3/10/2010 7:36:30 PM

+2 Boost

How profit was previously built into these models that they can afford to discount them so deep?