Less Motor, More Grip, and It All Makes Sense

Less Motor, More Grip, and It All Makes Sense
ONCE upon a time — say, around 2004 — the 340-horsepower S4 was Audi’s 8-cylinder answer to the mighty BMW M3. It seemed pretty crazy at the time, a little car like an A4 running around with a V-8 under the hood.
But soon, the Great German Horsepower Wars went nuclear: Audi rolled out the 418-horsepower RS4, and BMW introduced a V-8-powered M3. Further down the line, BMW’s lesser 3 Series models were also fortified, with the BMW 335i getting a twin-turbocharged 6-cylinder good for 300 horsepower.

This left the S4 competing against the 335i, while the RS4 took on the M3. Aligned to this revised hierarchy, the new 2010 S4 has a bit less power than the old S4, a bit more power than the new BMW 335is, and exactly the same output — 333 horsepower — as the previous-generation M3. You follow?

In accordance with its new role as the middle child of the A4 lineup, the S4 is entirely more sensible than its predecessor. The V-8 is gone, replaced by a supercharged direct-injection V-6. Also gone is the V-8’s gas-guzzler tax; with the dual-clutch automated manual transmission, the S4 is rated 18 m.p.g. in town and a relatively respectable 28 m.p.g. on the highway, according to the Environmental Protection Agency.

The price is down, too. With a base sticker of $46,725, this S4 costs 9 percent less than the last one. Come on down to Crazy Ferdinand’s Bargain Haus, where you will see Audi prices drop like an ill-prepared hiker from the top of the Weisshorn!
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CarCrazedinCaliCarCrazedinCali - 3/15/2010 11:50:27 AM
-2 Boost
And your point? It's not like the S4 is news... Audi tries to compete with BMW, whereas I think most shoppers don't give it as much cred as Audi would hope. My friend and I tried to go drive a S4 and compare it to the 335d he ultimately bought- what do you know they didn't have any. Audi- If you are trying to compete with the 335, then maybe you should have enough product available- and I hardly doubt that it is selling so well that they can't keep them in-stock.


pushrod27pushrod27 - 3/15/2010 3:53:42 PM
+1 Boost
"I hardly doubt that it is selling so well that they can't keep them in-stock." ... and yet by your own account, that would seem to be the case.


CarCrazedinCaliCarCrazedinCali - 3/16/2010 12:59:08 PM
+1 Boost
Wrong Pushrod, the cars are just being released to dealers. Have you seen any on the road? Nope, because the dealers don't have them yet.


SHOWTIMESHOWTIME - 3/16/2010 4:13:21 PM
+1 Boost
"the new 2010 S4 has a bit less power than the old"

Advertised?...Maybe. In reality?...well about 60hp more actually.


NeverfollowNeverfollow - 3/16/2010 10:53:50 PM
+1 Boost
No, the cars have been around for a while now. US dealers just don't get any because of the strong demand for the car in Germany and the rest of the world who sell them for way more money. Audi could flood the US market with them if they really wanted to. They just don't want to loose that much money selling them to US dealers for puny US dollars when they can get Euros, and more of them, in just about any other country in the world. Go to Germany sometime and count the number of Audi you see compared to BMW or even Benz for that matter.


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