Has Ferrari Taken It Too Far With Its "Brand Narcissism?"

Are the guys at TTAC being a bit too rough on Ferrari or has Ferrari led themselves to this point of navelgazing?

Make sure to take a look at the video below at Ferrari's latest project, Ferrari World.

Is Enzo turning in his grave or is he applauding this method to fund the infamous F1 team?

The Truth About Cars Reports:

Or is it the other way around? Based on the latest readings from our official TTAC losing-the-plot-ometer, Porsche is still at least ten years away from matching this spectacular achievement in short-sighted brand narcissism...










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Joe_Limon - 3/16/2010 11:57:56 PM

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I don't like what Ferrari is doing to their name. I registered on their neat new site, and every day I get more and more spam trying to get me to buy their memorabilia. I would have unregistered from their mailing list, but every now and again they send an invitation to chat with their drivers.