Mitsubishi will continue using the ‘Ralliart’ brand name

Ralliart Inc. announced a week ago that its business operations would cease on March 31. Despite this announcement, Mitsubishi will continue using the “Ralliart” brand name.

Ralliart is a wholly owned Japanese subsidiary of Mitsubishi Motors Corp. In the US and Europe, Mitsubishi sells a Ralliart sports version of its Lancer, which has become a sporty halo car for the brand. This racing image has influenced styling of other Mitsubishi vehicles, such as the Outlander crossover.
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Reason - 3/19/2010 11:50:41 AM

+1 Boost

What's it matter? Not many know much about it and most don't care. Not to mention Mitsu is not widely involved in premier rally competition these days,therefor there is no significant ties.