Toyota Plans To Dump $1 BILLION Into Incentives To Buy Back Lost Business

Toyota is trying to buy back a lot of the sales it lost during the recall crisis earlier this year -- in the form of fat incentives for consumers.

But the aggressive incentive program from the Japanese automaker -- including zero-interest financing, subsidized leases and free maintenance for previous Toyota owners -- will come at a steep cost.

Experts estimate that Toyota will likely be stuck with the incentives programs for most of this model year, at a cost of more than $1 billion above what Toyota would typically have spent on incentives.

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fatandsassy - 3/25/2010 4:10:13 PM

-2 Boost

It worked for Obama :)

upwards - 3/26/2010 10:19:44 AM

0 Boost

YEA RIGHT

Shredmo - 3/26/2010 9:50:38 AM

+2 Boost

Incentives move vehicles. This is the primary reason I own a G8. I was not in the market for a car when I bought it.

LarryRossdale - 9/27/2010 11:49:38 AM

+1 Boost

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