Chevrolet reinventing its small-car strategy with the Cruze, Aveo and Spark

Chevrolet wants people to throw out any perceptions they may have about small cars as it wants to reinvent this segment with the release of the Cruze, Aveo and Spark. Margaret Brooks, product director for Chevrolet’s small and compact cars, said that anything the carmaker has done for small cars in the US just doesn’t apply anymore.

To deviate from their economy-car standing, the Cruze compact and Aveo subcompact are expected to be fitted with more standard equipment, including air conditioning and heated outside mirrors. Meanwhile, budget buyers will be presented with the Spark minicar.
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Whelan - 3/31/2010 9:47:47 AM

0 Boost

By the time the Cruze comes out Honda will be in a new generation Civic, The Corolla will be a year out from a mid-cycle refresh, and the new Focus will be available for purchase. Oh and a new Sentra, Hyundai Elantra, etc. Looks like once again they are late to the game with an old design. This car has been on sale in other countries since 2008. Yawn.

veyron1001 - 3/31/2010 1:22:17 PM

+1 Boost

The last 2 cars come from Daewoo. How is that reinventing? Also the Cruze got neg reviews in Europe.