Buick Is Succeeding In Attracting Younger Buyers But Would YOU Consider One?

Buick, the venerable General Motors Co. brand long maligned as catering to elderly buyers, is enjoying a rebirth in the United States and drawing younger, more affluent buyers, thanks to improved quality and styling. Just a year ago, the brand was headed for the scrap heap until then-GM Chief Executive Fritz Henderson convinced President Barack Obama's auto task force that Buick was worth saving, particularly in the booming Chinese market, as the automaker shrank from eight to four brands.

"They are making definite improvements in the U.S.," said Aaron Bragman, research analyst with consultant IHS Global Insight in Troy. "They made the right decision. To kill Buick would have been crazy. It's one of the most important brands in the Chinese market."

Last month, Buick sales in the United States rose 76 percent, and market share of the new Buick LaCrosse sedan climbed to almost 17 percent in the large-car segment, a one-two punch that is meeting Chairman and Chief Executive Edward Whitacre Jr.'s mandate that GM boost sales and market share after bankruptcy.




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Redwood - 4/12/2010 10:45:25 AM

-1 Boost

I would if it was the Regal GS. I was really lusting over it at the Dallas auto show. I'd prefer the V-6 turbo like in the Opel version, but I can understand the 4 cyl. turbo in this climate. It would have to retain AWD though. I haven't driven a FWD car since college.

HSCenterconsole - 4/12/2010 11:44:31 AM

+1 Boost

As a 27 year old, I will say, with full confidence, I will NEVER own a Buick (and most likely any GM product) EVER.

Deutschland - 4/12/2010 12:20:32 PM

+2 Boost

If I would buy an American car I will buy a Ford, just like the direction they are heading in right now. The Taurus is pretty sharp

pennfootball - 4/12/2010 1:05:07 PM

-2 Boost

That is a pompous statement

uaw_lax - 4/12/2010 6:58:25 PM

-1 Boost

We dont need yout invisible, there are millions of other great customers supporting us already.

thstone - 4/12/2010 8:39:34 PM

+3 Boost

No way. Buick isn't even on my radar.

iamdabest1 - 4/12/2010 11:56:18 PM

0 Boost

i was very impressed with Buick at the NY AUTO SHOW, especially the pearl white paing on the regal GS, i probably wouldnt consider any buick brand new, but if i was in the market for a good used car, then maybe yes...
for you guys sayin you would never buy it, think again, wait till you have 16 year old kids, you will want to get them buicks !! american cars are great starter cars, ( cheap maintanance, affordable a.k.a. crappy resale value)

carbus - 4/17/2010 11:02:42 AM

+1 Boost

GM? BUICK?
GM is showing great gains in China, and I would suggest they apply to the Chinese government for financial support. Then they could repay their existing government loans and relocate the entire sinking ship in CHINA!
GM and their smoke and mirrors market numbers is simply appalling!
Gee, if the new GM lost 4.3 Billion in the last half of '09 without debt there must be a great future ahead. By the way - what happened to the Chevrolet Volt that was going to save the company? Perhaps more smoke? Gm was once an industry leader, and yes at one time on this planet there were the other dinosuars.

jshdutt0101 - 5/10/2010 9:10:28 AM

+1 Boost

I bought a Buick. i am 25 years old. I was looking at the Honda accord, and Nissan Maxima. However, while at a Honda Dealer, I noticed a vehicle the caught my attention at the Buick Dealer. I walked over and without a doubt it was a Buick Lacrosse CSX. To make a long story short, I ended up purchasing the Lacrosse and love this car. I never even considered to buy a Buick, but the new Lacrosse is stunning.