Audi Of America Miscalculates And Starts Running Out Of Vehicles

Who put you in charge?

LMAO.....

@Badgewhore, HEY! I'm gay... Oh wait I own an Audi...

AOA is asleep at the wheel or Audi, in general, doesn't seem to care. Audi seems so grateful that the U.S. was entrenched in the old-guard luxury marques of BMW and Mercedes as it limited their losses during the financial meltdown and successfully guided their efforts toward China. With the booming Chinese market and the Toyota hysteria reminding them of how close they were to being driven out of this market, I wouldn't be surprised if there were a concerted effort to contain growth here. I personally wouldn't be in rush to serve a market that doesn't easily embrace manual transmission, wagons, or diesel.

You deserve 1 million points for that Post.

Agreed- Audi has never been a huge fan of the U.S. especially since the days of the unintended acceleration flap. Which pales of course to Toyota's......

The less inventory the better. We already see to many Bimmer's and Merc's on the road- no need for this to spread to Audi...

Audi does not need to worry much about the U.S. market. The whole world knows that global growth in the future will be driven by Asia, most notably India and China. In China, Audi is the clear market-leader outselling Mercedes-Benz 2 to 1. Audi sells a tiny fraction of what Mercedes-Benz does in the United States yet Audi is number two in the global sales race and less than 2,000 units away from first place.

Still and all, G-Nut, India will be slower going and they certainly can't put all their eggs in the China basket. A fair amount of Audi's reputation in China comes from their status as an official state car. There are already rumblings about Geely's (read, China's) ambition to make Volvo the official state car. Now, this won't decimate Audi's reputation, but the effects can be minimized by developing it's global reputation and the U.S. is still symbolically quite important to that end. (I mean, Justin Timberlake is kicking off the intro of the non-U.S.-bound A1, fer chrissakes.)

Good news for those that own audis looking for resale value.

The demand for Audi is here, but the weak currency makes it that Audi can't afford to bring many cars on this side of the pond and expect to make a profit.
The U.S is the only country where Audis are less than BMW and MB.. true, the gap has been closed in terms of how much an Audi can cost, but the price increase was necessary for Audi to sell more cars.
If the price point is less, people think of it as a "cheap" car, which is clearly not. To compete with BMW, MB and Lexus prices had to increase.
Say all you want about Audi, but their success in the past 2 years in the U.S (rapid increase in market share and resale value) shows that Audi does know what the hell they are doing...

For the first time ever, Audi outsold Mercedes-Benz globally for Q1 2010. Audi sells a small fraction of what Mercedes-Benz does in the United States. Audi outsells Mercedes-Benz 2 to 1 in China. China is the way forward, not the United States. BMW, Mercedes-Benz, and Audi are rushing into the Chinese market by investing more money in manufacturing facilities, building cars in China, and creating cars available only in China as way to meet the needs of Chinese customers.

It was Audi that managed to be first in the Chinese market and now it is reaping the rewards. Audi sold 264,100 cars for Q1 whereas BMW sold 265,809. The lead is clearly shrinking for BMW and with Audi's brand-new A1 added to the lineup, BMW will go down. The new BMW 5-series will add a small percentage sales increase versus the older model but nothing like Audi's brand-new A1 will add to Audi's sales figures.