Audi, Are You Listening? Bring "IT" Here!

AutoWeek reports:

"There really was no program or anything for this, we just brought it in," said Phillip Brabec, general manager of product planning for Audi of America.

He was talking about the stylish and swift Euro-spec Audi TT RS parked in the pit lane at Willow Springs Raceway in the high desert of Southern California.

The usual routine is for a carmaker to show us a car that is already firmly in the pipeline for us to write about. But the future of this car is still way up in the air. So to arm themselves with data and "expert" reactions to the TT RS that could then be presented to Audi AG back in Germany, Audi of America took the unusual step of asking the press what they thought of the car.

While there is a fine lineup of high-performance RS variants of Audis already available here in the States, the TT line includes only the TT, TT S Line and TTS. The TT is, of course, the base animal, a fine place to start. The S Line adds nice cosmetic touches. The TTS is as high as Audi AG takes the car. The RS line of Audis is made by quattro GmbH, the official tuner for the Ingolstadt maker--sort of Audi's version of Mercedes-Benz's AMG or BMW's M...

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LexSucks - 4/14/2010 2:14:03 PM

-1 Boost

If Audi does bring it here expect it to be priced into the stratosphere. Audi always overprice any of their vehicles that actually perform (they overprice all of their vehicles but performance models more so).

Here's a simple formula for deriving a price of an Audi; Find a BMW with equivalent performance to the Audi that you are comparing, and then add $5000 to the price of the BMW. The end result will be the Audi's price.

I95SPEEDINGTICKETS - 4/14/2010 11:29:56 PM

+3 Boost

Ok

So Audi should price their vehicles in North America to make a Loss on each sale just to please the American Consumers ?

LexSucks - 4/15/2010 11:49:54 AM

0 Boost

Audi has the highest profit margins. Thier cars are overpriced. They wont be selling them at a loss. All that will happen is that the hole that they currently gouge out of costomers wont be as large. Are are you for maximum corporate profits or competitive priceing?