Chinese luxury cars heading for the US? Good luck with that idea

Greenwich-based Miller Motorcars is planning to sell Chinese-made luxury cars in 2007 alongside the Aston Martins, Ferraris and Rolls-Royces it sells now.

Miller and car importer Visionary Vehicles announced a partnership Monday to try to bring cars made by the Chery Automobile Co. of China to the Fairfield County and Westchester County, N.Y., markets.

Visionary Vehicles is headed by Malcolm Bricklin, who introduced America to the Subaru and Yugo.

Kevin DeLeon, a public relations expert of the Lexicomm Group, said the Cherys would sell for about $20,000 and are expected to compete with Toyota's Lexus brand and Mercedes. Lexicomm was hired by Visionary to handle marketing for the Chery deal.

Full article here





jackpotjackpot - 3/21/2006 12:23:35 PM
+1 Boost
while i agree that it will be a HUGE longshot for this co. to compete w/ mercedes or even in the automobile market at all, never count out any company. recall when toyota first came to a north american market dominated by the Big 3. everyone laughed at the thought that an asian company could compete and look at toyota today. obviously, they have a lot of work to do and i'm not saying that they'll be the next toyota but hey, you never know...


AlexFXAlexFX - 3/21/2006 1:48:38 PM
+1 Boost
Selling Chinese cars in the U.S. bothers me for this simple reason. The Chinese have a history of copying technology from advanced countries (U.S., Japan, and Germany in this case), using a cheap labor force, and flooding capitalistic markets with their "products". This allows them to manufacture products that are on par with the rest of the world much cheaper than most countries. So don't be surprised if Chery's quality is as good as American and Korean makes. I think it's a stretch to say that they will be as good as German and Japanese luxury vehicles but who knows. We don't know if they will sell but if the build quality is on par with american and korean cars and the prices are routinely low, I'm sure they will.


atomicbriatomicbri - 3/22/2006 9:31:23 AM
+1 Boost
I was readin in an article that BMW is joint venturing with a company in China that is making a luxury smaller car. A sedan that is powered by a 4 banger but with Bimmer looks.... will be interesting to see what they do and if they come to America....


JUGNUJUGNU - 3/22/2006 12:18:03 PM
+1 Boost
Automicbri,i have already seen one Chineese car and believe me it looked same like the previous generation 3 series.

MAny of u r right about chineese policies.
But what if they gave a quality,performance,luxury a of 50000 dollars car, in 20000 dollars.

I am sure they will able to sell a tons of them, in any part of the world.

ANd even, u cannot doubt their cheap labour and production numbers.They might even produce 2-3M cars in a month.

JUGNU


JUGNUJUGNU - 3/22/2006 12:18:03 PM
+1 Boost
Automicbri,i have already seen one Chineese car and believe me it looked same like the previous generation 3 series.

MAny of u r right about chineese policies.
But what if they gave a quality,performance,luxury a of 50000 dollars car, in 20000 dollars.

I am sure they will able to sell a tons of them, in any part of the world.

ANd even, u cannot doubt their cheap labour and production numbers.They might even produce 2-3M cars in a month.

JUGNU


DaytripperDaytripper - 3/24/2006 11:55:44 PM
+1 Boost
That's a good one! Look how long it took Hyundai and Kia to turn into decent cars. I think the Hyundai Azera is O.K., but not exactly a luxury car. And now Chery thinks they are going to sell luxury cars? At least 20 years down the road.


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