Toyota Indicates Resale Killing Discounts To Remain All Summer

Toyota Motor Corp. may maintain elevated U.S. discounts for months to draw buyers as the world’s biggest carmaker battles to recover its reputation for quality, according to industry analysts who track pricing and incentives.

The company began offering no-interest loans and discount leases on most Toyota-brand models in early March, extending them this month. The incentives were worth $2,568 per vehicle last month, up $1,003 from a year earlier, according to Santa Monica, California-based Edmunds.com. Toyota hasn’t said if the program will continue through May.

“With what we can gather today, they’re going to have to continue this level of spending until 2011 models start to come in a meaningful way,” said Jesse Toprak, vice president of industry trends at forecaster TrueCar.com in Santa Monica, California. “That could mean until about August.”







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Joe_Limon - 4/16/2010 12:13:59 PM

-2 Boost

In other news, Toyota doesn't net a profit until the fall.

pepito66 - 4/16/2010 1:00:10 PM

-1 Boost

Whos is going to buy a crap product, just people with no brain. People just choose on a great market with lots of brands avoid dangerous issues and problems and search for something safety for you and your family. They lie so now they have to pay for that.

LuvMyLexus - 4/16/2010 1:06:00 PM

+1 Boost

Look at it this way. Toyota was not taken over like GM was.

upwards - 4/16/2010 1:45:21 PM

0 Boost

My Malibu is a far better car than the corolla I sold last year.

theoptimisticpessimist - 4/16/2010 8:38:29 PM

+4 Boost

No but they did take 2 billion in loans from the Japanese government.

Joe_Limon - 4/16/2010 4:10:22 PM

+2 Boost

correction, CR reports expects electronic aids to interfere. And if I have to use neutral to stop a vehicle, that is seriously going to hinder my perception of that vehicles safety.

uaw_lax - 4/16/2010 6:15:27 PM

+2 Boost

So I geuss only idiots that dont know what "neutral" is only buy Toyotas.