Place Your BETS: BMW's New Sub-Brand To Be iSetta, MINI or Other?

Place Your BETS: BMW's New Sub-Brand To Be iSetta, MINI or Other?
Autocar reports:

BMW has confirmed it will market its forthcoming Megacity Vehicle under a new sub-brand within the next five years.

The lightweight electric city car, described as a “new vehicle for urban mobility”, will be built at the firm’s Leipzig plant, although whether BMW uses its Mini sub-brand or creates a new brand to market the car under remains unclear.

BMW has confirmed today that it will build a new carbonfibre plant with its partner SGL Automotive Carbon Fibers LLC in Moses Lake in the US...








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MSP6MSP6 - 4/16/2010 10:36:33 PM
+1 Boost
To be on-par with other sub-brands ?

Loxus, Bfiniti or Ecura



MSP6MSP6 - 4/16/2010 10:44:26 PM
+1 Boost
Or maybe... Leaksucks, Bin-Elfiniti and Unacurate.





LuvMyLexusLuvMyLexus - 4/16/2010 11:45:07 PM
+5 Boost
It will be iSetta.


synxsynx - 4/16/2010 11:52:35 PM
-2 Boost
Or iFailure


SteveSteve - 4/17/2010 6:40:43 AM
+3 Boost
Arhhhh, the iPod generation :-( The correct capitalization is Isetta, like any other word, not "iSetta".


JUGNUJUGNU - 4/17/2010 12:48:46 PM
+1 Boost
I hope whatever micro car BMW is coming up with is miles away design wise from that cartoon car. That is a joke.

JUGNU


WillisWillis - 4/17/2010 3:02:23 PM
+1 Boost
Remove the BMW badge, add the Lexus badge and you'd love it! ;-)


TheDepressingTruthTheDepressingTruth - 4/18/2010 10:01:38 PM
+2 Boost
Isetta returns...With Normal Doors
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