GM Places Marketing Focus On Churches And Minoriites

General Motors Co. is making a pulpit pit stop today as part of its accelerating quest to change perceptions among buyers, boost market share and reach new customers -- particularly minorities.

The automaker is holding a ride-and-drive event at Hartford Memorial Baptist Church, one of Detroit's largest, allowing parishioners to test drive almost every Chevrolet, Buick, GMC and Cadillac vehicle in its lineup -- including the Chevrolet Volt extended-range electric car.

GM is increasingly using grass-roots events nationwide to help recover from the harm of last year's bankruptcy, which damaged its reputation and sales. Certain events are tailored toward making inroads in minority communities in a relaxed environment free of showroom sales pitches.

dhkss2002 - 4/19/2010 2:36:56 PM

+1 Boost

What's a minoriite?

uaw_lax - 4/19/2010 4:32:38 PM

+1 Boost

Minorite ['ma?n??ra?t]
n
(Christianity / Roman Catholic Church) a member of the Franciscan Friars Minor Also called Minor
[from Medieval Latin fratres minores lesser brethren, name adopted by St Francis as a token of humility]

0to60 - 4/19/2010 2:45:57 PM

+1 Boost

there isnt a prayer in the world that could save them! J/k. Just wanted to say that. lol

pennfootball - 4/19/2010 5:25:32 PM

+2 Boost

LOL GM has some Soul!

uaw_lax - 4/20/2010 12:26:34 AM

+1 Boost

the most soulful brand in the world!