GM wants to catch up with Ford’s EcoBoost marketing

Many don’t know that General Motors Co. actually came up with the technology behind Ford Motor Co.’s EcoBoost engine first. Uwe Grebe, executive director of GM’s global advanced engineering, claims that GM made the mistake of not being able to badge the technology right away.

Ford currently has the edge in marketing this technology but GM is bent on catching up. Last summer, Ford spent a huge amount of money on its EcoBoost launch, costing an equivalent of a new-car launch. Ford said that by 2013, it will be able to offer EcoBoost, which combines turbocharging and direct injection, in 90% of its models.
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Shredmo - 4/20/2010 11:03:24 AM

-2 Boost

GM doesn't have an 'original' car like the Flex to throw the Ecoboost in. This type of motor would be great in the new Buicks; everyone offers that type of car.

Foreigner - 4/20/2010 11:37:53 AM

+1 Boost

I'm not sure GM can make the claim that they "came up with" this technology. VW had been using a turbocharged, direct-injected engine for at least 2 years before GM came out with theirs. I believe the Germans were, not surprisingly, first here.

pepito66 - 4/20/2010 12:29:38 PM

+2 Boost

I see a little increase of quality in GM cars that good they have to increase more and more......

veyron1001 - 4/20/2010 5:12:15 PM

-1 Boost

So they want to catch up to outdated technology?

uaw_lax - 4/20/2010 5:41:45 PM

+2 Boost

exactly wow is it outdated?

veyron1001 - 4/22/2010 8:46:09 AM

+1 Boost

Turbocharging cars for fuel economy had been around for years.