2011 BMW 528i Priced from $45,425

BMW has announced pricing for the all-new 2011 BMW 528i Sedan. The new 528i will arrive at BMW Centers in July and is priced from $45,425 including $875 Destination & Handling. Based on the all-new, 6th-generation BMW 5 Series, the new 528i receives BMW’s 3.0-liter inline-6 engine with magnesium-aluminum construction and 240 horsepower, plus BMW’s new 8-speed automatic transmission as standard equipment. Despite these enhancements, the base MSRP is $1,400 lower than the 528i’s 2010 predecessor.

As on any other BMW vehicle, BMW Ultimate Service, with $0 maintenance for the first 4 years or 50,000 miles, is included.

“When we announced the pricing for the 535i and 550i earlier this month, people were thrilled with what great value they represented,” said Jack Pitney, Vice-President of Marketing for BMW of North American. “With the 528i BMW is uniquely positioned to offer a full range of midsized luxury-performance Sedans that, true to the philosophy of EfficentDynamics, offer better performance and improved efficiency than their predecessors at prices that are even more competitive.”

The all-new 2011 BMW 5 Series combines a whole new look, inside and out, with new powertrain options and even more cutting-edge technology. Design features emblematic of BMW are to be found at the front with its kidney grille inclined slightly forward. The new 5 Series chassis is 55% stiffer than its already-impressive predecessor.


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LexSucks - 4/22/2010 11:28:25 AM

0 Boost

240hp? LOL!!

pennfootball - 4/22/2010 12:07:31 PM

-2 Boost

Wow a
Toyota Camry V6 has 268
Hyundai Sonata 2.0T will have 274
Subaru 3.6 has 256

HMMM could this car be a lil overpriced?

theoptimisticpessimist - 4/22/2010 1:25:28 PM

+2 Boost

What are the base prices for the E Class, A6 GS 350, and Infiniti M ?

B7FAN - 4/22/2010 2:16:16 PM

+1 Boost

@ pennfootball:

do any of these have BMW's Award winning I6 engine or an 8 speed transmission???????????????????????

LexSucks - 4/22/2010 2:25:33 PM

-2 Boost

"do any of these have BMW's Award winning I6 engine or an 8 speed transmission???????????????????????"

- They dont need them. That's just marketing talk desinged to make BMW fans/Owners feel good. I mean how good is the engine and transmission when a Hyundia Sonata's engine has more power and is probably more fuel efficient.

An award winning engine and transmision that gets outperformed by an engine that's inside of a Lower-offering Hyundai Sedan. LOL!

LexSucks - 4/22/2010 3:56:53 PM

-2 Boost

vladyxa,

Our personal preferences doesn't have anything to do with the fact BMW is releasing a car that offers V6 Honda Accord performance, for nearly twice the price. Some people may not want performance, I agree with that. The problem I have is that the BMW 538 is priced like it should at least have a more powerful engine than a Sonata. Give me a break.

If people want to overpay. That's up to them. I guess value is a word that isn't in thier vocabulary.

BMW4me4ever - 4/22/2010 8:14:34 PM

+2 Boost

penn and other like lexsucks .... The 2011 BMW 528i has less horsepower but similar performance to the E350, GS300, the AUDI A6, acura RL ....

I know but those same cars can be said bout the 268hp mercedes which doesnt outperform the BMW. Nor does the Lexus or the audi for that matter ....

LexSucks - 4/23/2010 4:46:41 PM

+1 Boost

BMW4me4ever,

Good points. But all that really means is that BMW is bad, while MB and Audi are even worse. So the question is "How much do you want to overpay" (not you personally)

monster - 4/22/2010 12:56:46 PM

+3 Boost

Common it's a BMW. It's German. They deserve it. As a matter of price it is a little under-priced. There are plenty of people out there who cannot afford it but would still buy it.

LexSucks - 4/22/2010 2:15:48 PM

-2 Boost

"There are plenty of people out there who cannot afford it but would still buy it."

- Fools can be easily seperated from thier cash. And please explain to me how its "a little under-priced"? Sometimes you have to backup your statements with examples or facts :) Because it looks like fanboy talk otherwise.

monster - 4/22/2010 3:38:37 PM

+1 Boost

there is a thing called sarcasm... Read again.

LexSucks - 4/22/2010 3:59:19 PM

-1 Boost

Didn't see it.

iamdabest1 - 4/22/2010 2:01:01 PM

+6 Boost

believe it or not, there are lot of old people who dont care about power, any time my dad looks for a car and im like, it has no power ( 250hp range) he says " where am i going, i dont need power"

not everyone is lookin for 0-60 in 5 seconds....
some people want comfort and fuel economy more than speed..

LexSucks - 4/22/2010 2:13:23 PM

-1 Boost

Then where's the savings? The car has a weak engine yet its costs suggest that it has a powerful one.

monster - 4/22/2010 2:14:32 PM

0 Boost

Then you get a Mercedes, Lexus or Audi. when it comes to performance you look at BMW, Infiniti or Audi.

LexSucks - 4/22/2010 2:19:59 PM

0 Boost

"when it comes to performance you look at BMW, Infiniti or Audi."

- You must not have looked at the specs of the car in this Article? I guess handling is the only measure of performace these day, not acceleration. Acceleration is an area where that car will be super weak. And that does add to the performance equation. You realize that they're BMW's that dont really perform that well? The car in the thread is one of them.

monster - 4/22/2010 3:36:33 PM

+4 Boost

@lexsucks

You need to read a little slower and try to understand what others are commenting.

"not everyone is lookin for 0-60 in 5 seconds....
some people want comfort and fuel economy more than speed.."

If you are looking for comfort then go to Lexus etc...

LexSucks - 4/22/2010 3:46:20 PM

0 Boost

0-60 in 5 seconds, comfort, and fuel economy are not mutually exclusive. Maybe 20 years ago it was that way, but not now.

monster - 4/22/2010 3:51:41 PM

+1 Boost

again read...
"As a result, the new 528i is expected to accomplish the 0-60mph sprint in 6.6 seconds (preliminary), compared to 7.1 seconds for the previous model."

the car in question cannot do all you are claiming

LexSucks - 4/22/2010 3:58:04 PM

-2 Boost

Which car in question?

bmwdrvr - 4/22/2010 4:00:48 PM

+1 Boost

Its cost suggest it has a powerful one??? Do you seriously equate horsepower numbers with the price of a car is this joke? If horsepower is what made a luxury car i can think of one brand that would be doing alot better, and several other SPORTS CARS that would be considered luxury. This is a base model luxury sedan that will probably do 0-60 in the mid to low sixes about as fast an E350 or A6 3.2 both with more power yet are priced against the 535i. LOL according to your lack of logic im assuming the Mustang Shelby GT500 is a luxury car since power figures is what seperates a luxury car from mainstream cars....lol next...

LexSucks - 4/22/2010 4:13:17 PM

0 Boost

All that stuff adds to the overall value of the car. Disagree?

And the A6, E350 and 528i are all underperforming weaklings for the money that they cost. Whatever makes you happy I guess.

BondMI6 - 4/22/2010 2:39:27 PM

+3 Boost

With decent options this car will easily be 55 grand for a car with a hamster under the hood on crack. No thanks.......

LexSucks - 4/22/2010 3:48:59 PM

+3 Boost

The A6 does suck big time, along with the 528i (when it comes to acceleration). Next!!

What makes you think that I'm an Audi Fanboy? LOL!! Audi is worse than BMW when it comes to expensive cars with weak engines. They both suck.

LexSucks - 4/22/2010 4:14:46 PM

+1 Boost

The BMW 528i. A car for people who dont want any performance, but still want to pay as if it did. LOL!!!

NISSANINFINITI - 4/22/2010 4:55:26 PM

+5 Boost

LexSucks- you better REPRESENT baby....im with you all the way!!!! you handling them...lol

Willis - 4/22/2010 7:27:22 PM

+2 Boost

So according to LexScucks, EVERYONE shooping for a 528i wants quick acceleration? Bullshit. The 528i, E350 etc. are fast cars. Fast enough for most people. If someone wants some serious performance in a luxury sedan, then guess what? There's a 535i, 550i, M5, E550, E63 AMG, A6 4.2 V8, M56/M56S etc. And people who want this performance are willing to pay for it.

Some people need to seriously shut up if they have no idea what they're talking about. The sad part is that the people who always demand more power in a car are most likely the ones who will never use it.

BMW4me4ever - 4/22/2010 8:20:45 PM

-1 Boost

lexsucks is just mad cause Toyota is recalling all of their cars again.

LexSucks - 4/23/2010 1:26:02 PM

+1 Boost

The car is overpriced for the engine that is inside of it, period. There's a reason why companies like BMW and Audi enjoy the highest profit margins in the industry. The reason is that BMW and Audi can sell you less car for more money. But if people are OK with being overcharged then who am I to call them Stupid?

There's no way in hell that a car that cost almost twice as much as a Honda Accord, shouldn't (at the least) have an engine that is as powerful as the Honda V6. But instead BMW puts some underpowered engine in the car that probably had very little relative development cost, and cost little to produce. It has to cost little to produce, look at the power output. That engine probably costs less to make than the Honda V6.

The engine that is in that 528i wouldn’t even cut the mustard in a Camry (the Camry’s engine is more powerful), Yet BMW is able to get away with putting an engine that isn’t even up to Camry Standards in a premium priced vehicle I’m I the only person that sees this Ripoff?

And in regards to not using the power? Are you done generalizing?

MSP6 - 4/23/2010 10:28:29 AM

0 Boost

This debate is juvenile. Theres so much more to be taken into consideration when defining whats a powerful engine and a weak one.

Relying only on theoric maximum output in Kw/Bhp is like stating that a an once om KFC is so much better than an once of red tuna because it got twice the calories and cost 5 times less.

What's the engine power curve, what the output available at 1000, 3000 and 5000 RPM, whats the low-end torque figures, etc etc etc, you may end by finding out that the that the best engine is not the one that advertise more HP at RPMs that you don't really want cruise at ...

LexSucks - 4/23/2010 1:35:21 PM

+1 Boost

"What's the engine power curve, what the output available at 1000, 3000 and 5000 RPM, whats the low-end torque figures, etc etc etc, you may end by finding out that the that the best engine is not the one that advertise more HP at RPMs that you don't really want cruise at ..."

- You forgot about one key item. And that is vehicle weight :)
I know about what you are saying. It all depends on how the engine puts down the power. But when you start with a paltry 240hp/230lbft of torque, in a vehicle that probably weighs upwards of 4000 lbs, the engine is going to feel sluggish in that type of vehicle no matter what. There isn’t that much engine tuning in the world that can make a 240hp/230lbft, 4000lbs vehicle feel anything but sluggish IMO.