Audi wants eat MINI's lunch

Audi is to take aim at BMW's successful MINI brand when it launches the new A2 in 2008.

The first A2, which we haven't seen here in South Africa, hasn't been a big success for Audi in Europe and Audi ceased production in 2005 due to poor sales.

But for its successor the German carmaker is taking a different approach as the next generation is to be sportier and will be positioned squarely against the MINI.

Full article here

adambravo - 3/24/2006 8:36:24 AM

+1 Boost

The photo is of the Audi Shooting Brake concept...

lewissalem - 3/24/2006 3:59:03 PM

+1 Boost

I'm all for a wider range of products from VAG. I love Audi's products. We know that they will be doubling their product line in the next couple of years. The more German cars to choose from, the better.

Daytripper - 3/24/2006 10:41:08 PM

+1 Boost

I looked up the A2 on Google and up popped a small 4-Door Hatchback about the size of a Honda Fit, but with obvious Audi styling details (the grill with the interlocking circles), and with more of a fastback rear hatch (sort of like on the Dodge Calibur).

It might be a good car, but I certainly don't see it as a competitor to the cute little retro-styled Mini Cooper. It looks more like competitor to the Smart.