OUCH! BMW Takes The Billboard War Global AND Strikes At Audi

BMW Blog reports:

Last year, BMWBLOG first reported on what we called and should have patented as the “Billboards War”. The catchy phrase quickly caught on and everyone in the automotive industry and not only, began to reference it. From here, it was down the hill, the “war’ continued with fire coming from both sides, and with plenty spoofs from the Audi and BMW community.

Well, the flame was ignited again today and most likely, the folks in Honk Kong didn’t realize this will go global. BMW made the first move and bought an advertising spot right above one of the biggest Audi dealerships in Hong Kong...

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JUGNU - 4/24/2010 6:56:36 PM

+7 Boost

Surprising Audi didn't buy that advertising space before. An Audi advertising broad should have been there. Anyway clever job from BMW, good chance of stealing some sales especially from the ageing A6.

JUGNU

KZ258 - 4/24/2010 7:15:20 PM

+5 Boost

lol brave move on BMWs end.

0to60 - 4/24/2010 8:35:26 PM

+7 Boost

hilarious, lol.

Willis - 4/24/2010 8:45:23 PM

+3 Boost

PWNED

giants10 - 4/24/2010 10:32:56 PM

+3 Boost

That is great lol.

Eyecarehawaii - 4/30/2010 4:54:45 PM

+1 Boost

Too funny!