Bmw overtakes Toyota as the world’s most valuable automotive brand

According to the latest reports, it appears that Bmw overtook Toyota as the world’s most valuable automotive brand. The same BrandZ Top 100 indicate, that Ford and Volkswagen improved their brand value.

Peter Walshe, Millward Brown global brand director or the company which made the market research, said that he believes Toyota will bounce back after the recall crysys will end. “It is likely that Toyota’s brand has suffered further in recent months, but it is a strong brand and is trying hard to overcome the damage through a major communications campaign,”
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AgentOrange - 4/28/2010 1:01:59 PM

+1 Boost

'Heavy is the Head Which Wears the Crown'

bmwcs - 4/28/2010 1:52:26 PM

+2 Boost

Awesome news for BMW!

theoptimisticpessimist - 4/28/2010 3:41:20 PM

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Thank you for not using the 550 GT in the picture.

uaw_lax - 4/28/2010 4:10:05 PM

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Does that include Toyota along with the Lexus brand?

Yonder7 - 4/28/2010 4:56:27 PM

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Nop, just TOYOTA...

theoptimisticpessimist - 4/28/2010 5:37:47 PM

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Lexus is consider a Toyota brand, this is based on the company as whole.

racerf109 - 4/28/2010 6:32:54 PM

+5 Boost

not surprised BMW is a very impressive company.

6series6 - 4/28/2010 10:07:43 PM

+3 Boost

wait till the next 6, they will overtake citibank

bmwMotorsport - 4/28/2010 11:02:15 PM

+7 Boost

Worthy brands
World’s most valuable car brands in $ billion; rank in top 100
1. BMW $21.82– (25)
2. Toyota $21.77 — (26)
3. Honda $14.30 — (46)
4. Mercedes $13.74 — (53)
5. Porsche $12.02 — (65)
6. Nissan $8.61 — (86)
7. Ford $7.04 — *
8. VW $6.99 –
9. Audi $3.62 –
10. Renault $3.26 –

911gt3rs - 4/29/2010 1:03:28 AM

+6 Boost

Hey Germannut, check it out BMW is more valuable than VW and Audi combined.

M53R - 4/29/2010 12:38:12 PM

+3 Boost

911gt3rs

Don't get him started. Now he will tell you about how Audi's value have increased while BMW's have decreased and how Audi's brand value will overtake BMW's in the next 600-900 years.