REVIEW: Is The 2010 Audi S4 All That And A Bag Of Chips?

REVIEW: Is The 2010 Audi S4 All That And A Bag Of Chips?
If you have been following along, you would notice that in my time here at AutoSpies I have made several announcements. Usually they talk about a particular subset or experience that changed my perspective on things.

For example, I have said that the Nissan 370Z is the best sports car under $35,000. And I have also written that the Audi R8 was the best car I drove last year. Oh, then there was the time I penned that the X5/6M was one of the most fun experiences I had on a track.

Notice the ongoing trend? Superlatives.

This is where our subject fits in because it is that good. In the dry, wet and inches of snow, the 2010 Audi S4 is head and shoulders above the rest. Before you draw conclusions and start throwing fanboi tirades, hear me out.

Before you hop in and make its tires squeal, the latest generation S4 looks quite subdued. Make sure to take it all in. Where a lot of performance-inspired models, like the BMW Ms and Mercedes-Benz AMGs of the world, have a tendency to have some flamboyant characteristics, the S4 maintains a stealthy look. Kind of like the E36 M3 sedan. Only the real gearheads notice the chrome mirror caps and quad-tipped exhaust.

But, this begs another concern; this particular car does not compete with the Ms and AMGs anymore.

With BMW's M3 and Mercedes' C63 both powered by a V8 shoehorned under their respective hoods, you cannot compare the three. Additionally, they do not even line up on a price point basis anymore. The M3 sedan begins at approximately $55,000 while the AMG commands upwards of $57,000.

That means you are now looking at an S4 versus a 335i, versus a Mercedes C350. Although it is not quite a competitor because it is down on power and does not feature an all-wheel drive system.

With that said, let's move on to one of the S4's strongest suits, the interior. Boasting top-notch plastics and trim, knocking around trying to find a weakpoint is fruitless. Additionally, the design is well done as the center stack is slightly angled towards the driver. Every button and bit seems to be thought out and placed with a purpose.

And if you are not a total bore, you will definitely option this car with the two-tone leather/alcantara because it injects some liveliness into the cabin.

Speaking of the seats, that reminds me. The sport seats are the best I have ever sat in. They manage to be supportive without pinching, soft without being cushy and comfortable at just about all times.

Being 6'8 and driving a car can become downright painful at times, but in the S4 I managed to drive four hours straight without pain, soreness or becoming tired. That is a rarity that has never happened. Usually after two hours I need to get out and move around, not so in the S4.

But after a week with the S4, there is one beef that becomes apparent. Somewhere in the sunroof's sliding cover there is an ongoing rattle that is absolutely maddening. For the interior specialists to have a rattle on what is essentially a brand new car is somewhat disappointing.

Thankfully, the vehicle was equipped with a Bang and Olufsen sound system -- one of the best systems I have heard in a car, only surpassed by the Porsche Panamera Burmeister. I had no problem drowning out the rattle with this unit. It is very rare to get the kind of bass replication the B&O provided while maintaining crisp notes. I loved it.

Songs that I have heard hundreds of times sounded completely different.

And to control all of this wonderfulness is Audi's MMI. When I first used it I thought it was genius but I have noticed a trend. With every Audi I drive that has been optioned with MMI, I begin to realize how daft it is. There is no problem with it being button centric, it is just a bit of an annoyance to deal with. Particularly when there is Mercedes-Benz's COMAND, a unit whose functionality is as simple as pie.

Besides the silly MMI and a surprising rattle, these pluses just wind up being perks because the 2010 S4 is a brilliant performance machine.

Under the bonnet is a V6 that has been massaged with a supercharger. This equates to 333-horsepower and 325 lb-ft of torque, which is more than BMW's 335. And, the best part of this powerplant is the noise.

While you may expect to hear a whine from the supercharger, you do not. What you do hear is a six-cylinder symphony. Easily one of the nicest sounding sixes I have heard in my day; however, there is one problem. It is too quiet and restricted.

Unless you are giving it wide open throttle above 3,000 RPM, the motor remains relatively subdued. It is nice if you want a versatile daily driver but if you want something with a bit more gusto you will probably be finding yourself calling an aftermarket supplier.

Aside from that, 0-60 comes in just under five seconds -- equipped with a manual. Although it is quick by today's standards, it is a slower time than the fastest 335i's I have seen tested. If you are not driving on a track or racing, what is a tenth of a second anyway?

From an efficiency standpoint, the S4 does about as well as one can expect with this kind of motor. After a week of mixed city and suburban driving, I chalked up a decent 18 MPG. Imagine if Audi decided to leave in that honkin' V8? You would be lucky to obtain 15 MPG if you drove like a saint.

With this quick zero to hyperspeed, it is obviously necessary to have ample stopping power. But, I think the engineers at Audi got a bit overzealous and dialed in a bit too much bite into the brakes. Unless you have a touch so gentle you can walk on eggshells without cracking them, you will most likely find yourself in the steering wheel or windshield. Don't get me wrong, I like a good set of brakes. I just like to use them without causing my eyes to pop out of my skull.

Now, for my favorite aspect of this Audi. The clutch/shifter combination is superb. I have yet to feel a clutch weighted so well. When you clutch in, there is enough weight so that you have precision feel when it hooks up. In gridlock it does not become a strain on your left calf like some performance autos.

Then the shifter is an unbelievable complement. It does not require muscle to put the vehicle into gear but it does require more than just a finger tip. This crucial element of the B8 S4 makes it a pleasure to drive a manual, which cannot be said for all row-it-yourself transmissions.

I usually do not like to use peer pressure on my readers but I will say if you are in the market for an S4 and you order an S-tronic, you are missing out. Big time. No ands, ifs or buts.

Since we brought up my favorite aspect of the super A4, I think now would be an appropriate time to discuss my least favorite part. Steering. As of late, Audi has been putting their proprietary Servotronic steering in their autos. Usually these assisted power steering systems make it a little easier at low speeds to maneuver, but in the 4 -- like other Audis -- it is predictably overdone.

Literally you can flick the wheel with one properly strong finger at low speeds.

Thankfully, when you add on the MPH to the speedo, the weight gets dialed up and becomes confidence inspiring at speed and into corners.

And while this is not a huge set back for the S, it is a bit more than I would prefer in a performance machine. Additionally, when you get up to triple-digit territory, the steering becomes a bit too jittery and requires attention. In contrast, a 335 feels as solid as a rock.

Aside from my aforementioned qualms, turn-in is tight and direct; no complaints there.

As one would expect with Quattro, through the switchbacks there is plenty of grip. While our test vehicle was not equipped with Audi Drive Select -- the system that controls engine/throttle mapping, suspension damping, rear differential and dynamic steering -- I have heard from colleagues who have driven it extensively that it makes the S4 drive similar to a rear-wheel drive vehicle.

One intriguing thing that all of my little birdies said was that this option totally transforms the car. While I cannot imagine the car being any better than it already is, I do not take their opinion lightly.

While ADS has been said to make this Audi drive like none other, my lacking test vehicle did one thing in typical Audi fashion; it churned up the white stuff. During the period of my loan the New York Tri-State region had approximately 10-15 inches of powder.

Without hesitation, this meant I was to spend all night driving the S4 in six to eight inches of snow to see just how capable it truly was.

Full disclosure: it was shod with a set of winter tires.

Trudging through deserted towns at 3:00 a.m. was not only a blast but tremendously enlightening because I have not been entirely sure what exactly a Quattro-equipped vehicle was capable of in such poor conditions. It was simply astonishing, the only time the vehicle slipped was in heavily tracked areas when I pushed the RPMS up.

Ultimately, the S4 made it through the mush without so much as a titter. The coolest thing about the Quattro is how it is so controllable. Get the back end out? Oh, you want to go this way? Just dab the throttle and point the wheel in the desired direction.

At the end of the day when it comes down to the infamous 335 versus S4 question, it all boils down to the smallest details and what you prefer.

Which system is worse, IDRIVE or MMI? Which interior looks the best? Which steering suits your style of driving better? If you are not looking at an xDrive 335, do want to deal with the hassles of having a set of readily available snow tires?

For me, without question my vote goes to the S4. Not only is the vehicle more visually appealing, but I like the safety net Quattro provides living in the northeast. Additionally, it is nice to stand out from the crowd of far too many BMW 3-series in New York. An S4 shows that you have an imagination and can think outside of the box.

Oh, yeah. And it is the best sport sedan you can buy under $50,000.








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GermanNutGermanNut - 5/1/2010 7:07:47 PM
-4 Boost
Not only do I agree with Agent00R's choice of selecting the Audi S4 over the BMW 335i, but so do highly reputable car magazines such as Car and Driver, MotorTrend, Automobile, Road and Track, and Edmunds Insideline just to name a few.

In short, the Audi S4 is an extremely engaging, fast, highly luxurious, all-weather suited, sports sedan that combines individuality with its 'under-the-radar' presence in an overall package that no other competitor, not even BMW's hallmark 335i can match.

It is for that reason that Audi's S4 is clearly the best sport sedan you can buy for under $50,000.

Agent00R very well said!!


BondMI6BondMI6 - 5/1/2010 10:01:08 PM
+1 Boost
Can't wait to see the bimmer fanboys rip into this one.

Think I'll grab some popcorn........


tattedtwicetattedtwice - 5/1/2010 10:50:27 PM
+3 Boost
Best is such a misleading and nasty little 4 letter word. What's best to one to one person, is merely average to another. And I think that's certainly the case here.

I used to rip on the s4 simply because I find nothing about audi's lineup impressive (I mean, seriously, why should I have to pay MORE for a prestigeless name to get similar performance), and think they're all quite overrated. Now that I've actually been behind the wheel of the s4, I can say truthfully say I'm not impressed with it. It feels very much like what a base model should feel like--not the so-called sports model. It's so unspecial that I couldn't ever imagine buying one over a sport-packed 335i.

So, again, what's one person's idea of best isn't necessarily the same to someone else. Hopefully potential buyers arent dumb enough to fall for that misleading little word and will actually drive an s4. If they do, surely there will be more than a few who will walk away unimpressed too.


aarononymousaarononymous - 5/2/2010 2:45:59 PM
+1 Boost
Could you explain what you mean by it feels like a base model? Because you do realize the base S4 is pretty much equal to a well equipped 335i...

I don'y know how you could not be impressed by it...


tattedtwicetattedtwice - 5/2/2010 2:59:45 PM
+3 Boost
"Could you explain what you mean by it feels like a base model?"

Sure thing, love to; it feels horribly overpriced. It doesn't feel like a car that justifies its price. In short, it feels like a vw rather than a so-called premium car.

"I don'y know how you could not be impressed by it"

Easy--I'm used to better. That, and I'm just not impressed by electronic gizmos and tricks used to deliver what REAL sports sedans manage with proper chassis/suspension tuning.

Like I said before, it's not for everyone. I dont know why that's so hard for people to understand or why some act as if we're supposed to bow down and drool and worship everything with 4 rings on it (like germannutlicker does).




aarononymousaarononymous - 5/2/2010 3:14:55 PM
+1 Boost
That's funny because most of the places I see the S4 being praised is in reviews and comparisons in magazines....

feels like a VW, nice try...


JustaCarJustaCar - 5/2/2010 9:19:39 PM
-3 Boost
tattedtwice is an Audi hater. Don't bother responding to him.


aarononymousaarononymous - 5/2/2010 10:08:58 PM
+1 Boost
I never would have guessed!


BondMI6BondMI6 - 5/2/2010 12:56:08 AM
+2 Boost
ooooooo........the drama begins. Heck maybe I'll get some nachos too.

Seriously though, the new S4 is a hoot- I've enjoyed driving it.
But....
I still think the V8 version was better. It made the S4 stand out. Now it's the same as a 335 and costs 10k more......and most dealers only stock the 60k version-not the 50k one. So no it's not price comparable to a 335 although the lease payments are within 50 bucks or so of each other........
Bottom line is it's a good car (if somewhat overpriced)- but I'll stick with the V8......


david999david999 - 5/2/2010 9:04:16 AM
-1 Boost

At almost $10-$15k more than the 335, no wonder the S4 is an also-ran versus the BMW. Heck, the Lexus IS350 is a superior car.


gkearns56gkearns56 - 5/2/2010 11:43:16 AM
+3 Boost
"David999" You better go back and check your figures. I own an 2010 Audi A4 and have a 6 year Bimmer that I am considering replacing with like. I was at a local BMW dealer looking at a 335i prices recently. The base price without options was $40,600 (at this local dealer) and $55,872 with the factory options and destination charges. This is hardly "$10-$15 more". Agent00R is right on the pricing this time.

One thing I hate is when some blogger tries to "puff up" their viewpoint by stating inaccurate figures. You better go visit a dealership. BTW: The Audi S4 is a very nice car too.


david999david999 - 5/2/2010 6:50:15 PM
+1 Boost

What I said is true. I am in Canada and and S4 is priced that much more than what I can get a 335 for.


Agent00RAgent00R - 5/2/2010 10:40:38 AM
+1 Boost
You guys are so full of it.

$10 to $15k more?

When you option a 335 xDrive with similar equipment -- sport, prem, navi, htd seats, HK, it rounds in at $51,500

An S4 as tested with premium plus, navi, two-tone leather, carbon inlays and B&O comes in at $52,500


BondMI6BondMI6 - 5/2/2010 12:45:48 PM
+2 Boost
Not really 00R. I'm talking what dealers normally stock on the lots here in L.A.

Audi likes making the majority of the few S4's they have on their lots the "Prestige" model-not the premium. So you are looking at 60k plus.
As you said a decently equipped 335 is @52k and that's what dealers tend to stock around here so there is your 10k difference.


Agent00RAgent00R - 5/2/2010 2:13:27 PM
+1 Boost
Who cares what dealers stock?

We're talking about where they price WITH THE SAME EQUIPMENT.

I have never heard anyone use a price justification because what a dealer stocks.




u080570u080570 - 5/2/2010 3:51:57 PM
+1 Boost
My dealer has 2 S4's....$49K and $51K -- not anywhere near $60K+


BondMI6BondMI6 - 5/2/2010 4:08:46 PM
+2 Boost
My point is if your going to go to different dealers (around here in L.A. at least)looking to buy a car rather than order one you'll see most of the 335i's priced around the low 50's whereas the S4's are closer to and/or over the 60k mark HENCE the perceived notion by many people that the S4 is more expensive even though as you pointed out it is not.

Just sayin'....... ;-)




gkearns56gkearns56 - 5/2/2010 7:39:58 PM
0 Boost
"Point is" you're wrong. If other people including myself are finsing the prices far less than the $60K YOURSELF would pay (because you didn't search around, then I guess you are pretty ignorant for not shopping around. The Audi S4 can be had for much less than that. I could say a YUGO was selling for $10K if some stupid dealership really thought he could get that for it. Get real the car is priced near or around the low $50's; and the BMW 335i was around $55,872 at the dealership I walked into. I guess I could say, "the Audi S4 is priced about $5-$7K less than the BMW". Get real!!


M53RM53R - 5/2/2010 4:10:24 PM
+5 Boost
335is. Bye bye S4.


pcar4evrpcar4evr - 5/2/2010 6:54:49 PM
0 Boost
I have a 335xi that is coming off lease soon. Yesterday I test drove the S4 and was very impressed - it'll be my next daily driver


bmwdrvrbmwdrvr - 5/2/2010 8:08:35 PM
+5 Boost
After reading this uh hem article there is no need to restate any of my points on the whole S4 vs 335i. lol these words sum up my sentiments of the reviews of it lol...."driving an s4 shows you have imagination" translation its time for a new car to win or ill pay extra for a inferior car because other people were smart enough not to. "safety net quattro provides, and more visually appealing. Hmmm all subjective areas it costs more, doesnt handle as good, isnt faster, and you can get a 335i with awd.....lol uhm??? so which car is still the benchmark using OBJECTIVE terms again???? lol


aarononymousaarononymous - 5/2/2010 10:10:58 PM
+1 Boost
VTB, way to many lol's in there...


GermanNutGermanNut - 5/2/2010 11:54:15 PM
0 Boost
Audi's S4 has defeated BMW's 335i in Car and Driver, MotorTrend, Automobile Magazine, and Edmund's Insideline.

Bottom Line: Not only is the Audi S4 CHEAPER than BMW's 335i when optioned EXACTLY THE SAME, but the Audi S4 delivers an all-around driving experience that the BMW can't come close to matching.

Thank god for subjective measures. After all, buyers look for characteristics such as design, interior luxury, ergonomics, and security when buying vehicles.


car750icar750i - 5/3/2010 11:17:00 AM
+4 Boost
Don't worry germannut the 335is will be out very soon, and then new 3 will come out in a year or so after. The S4's time in the spotlight will be short lived. After all when comparing a brand new S4 to the 3 series that's been around for over 5 years you would hope the Audi was on top, because if it wasn't it will be embarrassed by the next 3. Also, i have a bad memory how many tens of thousands 335s does bmw sell over the s4?


sstainbasstainba - 5/3/2010 10:06:34 AM
+3 Boost
I went from a 2008 BMW to a 2009 Audi after some girl ran into the back of my 4-month-old bimmer... I can't wait to trade this Audi POS back in for a BMW. It has <10K miles on it and it's been in the shop twice. Once because the firewall was leaking water into the A/C and formed a small lake in my back floor. It's awesome. Now my A/C smells like there is a dead animal in it.


LexSucksLexSucks - 5/3/2010 1:47:06 PM
+1 Boost
Best car for under $50,000. Can you actaully get an S4 for under $50k?
If I were in the market to spend $50K on a car, I wouldn't choose either.


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