Report: Toyota will stick with aggressive consumer incentives this month

To hold onto its sales momentum, Toyota Division will continue offering consumer incentives this month. Meanwhile, Lexus Division has released a program of special leases and low interest rates.

Last April, Toyota-Scion sales increased by 24% over April 2009 to 139,080 cars and trucks. Meanwhile, Lexus sales rose by 29% to 18,359. Toyota Division started offering incentives on March 2 after global recalls of over 8 million vehicles to repair defects related to unintended acceleration as well as to adjust brakes. Cut-rate lease deals and 0% financing will continue to be offered on its most popular models. Meantime, Lexus offers a one-month promotion called “Unprecedented Access,” which boasts special leases and low annual percentage rate loyalty programs.
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Joe_Limon - 5/4/2010 3:15:07 PM

-2 Boost

:O shocking...

PerformanceGuy - 5/4/2010 4:58:29 PM

-1 Boost

Hope the owners plan to keep them forever, because they will get next to nothing when it comes to resale value.

acronis - 5/4/2010 9:53:25 PM

-1 Boost

Toyota plans even more aggressive incentives to keep the metal moving forward over the curb.

raikkonen - 5/4/2010 11:26:47 PM

-2 Boost

Huu is half-retarded. Toyota Canada is offering 0% financing on Yaris, Corolla, Matrix, RAV4. $5000 on Avalon. $2000 on Tundra.

Toyota is offering as many incentives as anyone else, if not more.

ghosthunter - 5/5/2010 8:24:51 PM

+2 Boost

despite stupid title, Toyota April's incentive is 2nd lowest in the industry. AS ALWAYS.

Honda/Acura 1,480
Toyta/Lexus/Scion 1,634

industry average 3,057