The TRUTH Behind Chrysler's Killer April Sales Increase

The Truth About Cars reports:

To say that Chrysler’s 25 percent year-over-year sales increase last month came as a surprise would be pushing the boundaries of overstatement. Chrysler’s sales and market share have been in decline for a long time, but over the past several years, the tailspin seemed to have become terminal. So, how did the Pentastar (barely) make its 95k minimum volume level and increase sales by 25 percent over April 2009? Fleet sales, for one thing: according to The Freep, TrueCar.com estimates that a full 40 percent of Chrysler’s April sales went to fleet customers.No wonder made a big deal about publicly finding Jesus on the fleet sales issue… at the end of the month (to say nothing of the conspicuous absence of retail sales numbers in its April report and massive increase in Sebring sales). And the bad news doesn’t end there. Not only did Chrysler top all automakers in per-vehicle incentives last month according to Edmunds’ monthly True Cost Of Incentives index with $3,374 on the average Mopar’s hood, they’re actually increasing incentives even further....

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WorldofLuxury - 5/5/2010 5:31:20 PM

+2 Boost

OMG! I DIDN'T KNOW THAT! aha

als723 - 5/6/2010 9:25:01 AM

+2 Boost

They need a new 300C, to finally release the 200C, give the PT Cruiser a "Mini-esque" Make-Over, and probably bring back the Crossfire in serious fashion...

To me their brand seems very stale and lifeless, but has the potential to be a quality product.