Honda can’t keep up with orders for its light trucks, says vice president

Honda’s inventory for light trucks is low – a sign of revitalized consumer confidence, according to Executive Vice President John Mendel. In an interview at the Moving Ahead sustainable-transportation conference, Mendel said that inventory is very short on the light-truck side, “whether it’s Pilot or Ridgeline or Odyssey or CR-V.”

He said that the demand for light trucks appears to be increasing for the company as well as for the industry. He pointed out that this demand is even higher than the car segment. Honda, including Acura, recorded a 33% gain in US truck sales in April 2010 compared with April 2009. Last month, total Honda sales rose by 13%.
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dumpsty - 5/6/2010 10:57:20 AM

+1 Boost

Though the general consumer is shying away from (larger) trucks and SUVs, many will see benefits in having a small utility vehicle. In my opinion, the F150 is too big today; and I hate that GM decided not to give more thought to the Colorado --- could have been a 3/4ths Avalanche. Chrysler killed the idea of sending the Rampage concept into production, but the bet would have paid off --- could have been touted as the Dakota replacement.

If I liked the Ridgeline exterior more, I'd have one now. Today's active parent or homeowner needs a versatile vehicle. And one with 4 doors and smallish flatbed fits the bill.

Joe_Limon - 5/6/2010 12:15:32 PM

0 Boost

I think consumer's aren't shying away from trucks and suv's. Look at Ford's sales numbers. Their car sales are up only 10.3% over last year, yet their utilities are up 32.7% and their trucks are up 38.3%

0to60 - 5/6/2010 12:01:40 PM

+1 Boost

I thought they were going to discontinue the Ridgeline

rxh8me9000 - 5/6/2010 1:49:37 PM

0 Boost

I believe it. I'm not too sure I believe the Ridgeline part :/